Creating Squeeze Pages - How To Get 50% Or Higher Opt-In Rates

Chris Kent · 01-03-2011, 03:47 PM

Creating squeeze pages is all about conversion. If you double your conversion then, for the same amount of traffic, you double your results. It should also result in double the sales. It's all a simple numbers game so let's see how to improve conversions.

Keep Things Simple

Don't go overboard with stuff on the page. The less words you need to get your message across, the better. Too many unnecessary words could destroy your conversion and you won't know why - you certainly won't be able to easily isolate the elements of your page that are giving you the most problems.

Start simple and build and test. A page like on double your dating dot com is complicated but it didn't start out that way. The owner is worth $20 millions a year (he was a few years back, more now probably) so there is no way he threw up a ton of stuff on that page without testing it first. You should follow the same strategy.

Video Or Not?

Stick to simple text for now. Later you can test video to see if it gives better conversions. Remember to test several videos and not just one because your first effort could be crap and you didn't even know it.

Benefits

The old mantra of "list benefits, not features" applies to all web copy, squeeze pages included. Be concise and list 5 bullets to start with. Any more is just over-complication.

Headline

Like all headlines, it needs to be concise, have impact and get straight to the point.

Think of the headline as the first decision point for the visitor. If your headline sucks, you've lost the opt-in. If it is good then not only will they stay on the page and be motivated to keep reading but they will also be fired up and interested to see what else you have to say. If you push all the right buttons with your benefits then there is almost no reason why they should not subscribe to your list.

Like these tips on list building? Want to create a list of tens of thousands of hungry prospects? Get my 20-part cash sucking list building course - click here.
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01-03-2011, 03:47 PM	#1
Chris Kent Senior Warrior Member War Room Member Join Date: Jan 2009 Posts: 4,323 Blog Entries: 49 Thanks: 194 Thanked 1,125 Times in 572 Posts	Creating Squeeze Pages - How To Get 50% Or Higher Opt-In Rates Creating squeeze pages is all about conversion. If you double your conversion then, for the same amount of traffic, you double your results. It should also result in double the sales. It's all a simple numbers game so let's see how to improve conversions. Keep Things Simple Don't go overboard with stuff on the page. The less words you need to get your message across, the better. Too many unnecessary words could destroy your conversion and you won't know why - you certainly won't be able to easily isolate the elements of your page that are giving you the most problems. Start simple and build and test. A page like on double your dating dot com is complicated but it didn't start out that way. The owner is worth $20 millions a year (he was a few years back, more now probably) so there is no way he threw up a ton of stuff on that page without testing it first. You should follow the same strategy. Video Or Not? Stick to simple text for now. Later you can test video to see if it gives better conversions. Remember to test several videos and not just one because your first effort could be crap and you didn't even know it. Benefits The old mantra of "list benefits, not features" applies to all web copy, squeeze pages included. Be concise and list 5 bullets to start with. Any more is just over-complication. Headline Like all headlines, it needs to be concise, have impact and get straight to the point. Think of the headline as the first decision point for the visitor. If your headline sucks, you've lost the opt-in. If it is good then not only will they stay on the page and be motivated to keep reading but they will also be fired up and interested to see what else you have to say. If you push all the right buttons with your benefits then there is almost no reason why they should not subscribe to your list. Like these tips on list building? Want to create a list of tens of thousands of hungry prospects? Get my 20-part cash sucking list building course - click here. . . . . . . .