Keyword Research Techniques--5 Tips to Boost Your Website's SEO

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Keyword research is the foundation of your website's search engine optimization (SEO) strategy. A good portion of how well your site ranks in the search engines is based on your choice of keywords. Your goal should be to create content and structure in the pages of your website to target the keywords that will generate the best results for you. Keyword research is how you determine which keywords you should be targeting to boost your site's SEO and attract the most free, organic search engine traffic to your site.

Let's take a look at five powerful keyword research techniques that will help you select the keywords that will help you rank the highest and attract the most traffic.

Start with the keywords you already rank for. When you are ready to begin your research, start by visiting your website's analytics page. Look for the keywords that your visitors are using to find you now and write those down. You will be looking to compile a list of closely related keywords. If you are just starting out, you won't have access to this information, so you might take a look at the keywords that your competitor's sites are targeting and use those as inspiration for starting your own list.

Use the best keyword analysis tools you can afford. There are several free, keyword analysis tools available out there, but since Google is the biggest search engine in town, you may as well use their data to figure out how to get your site on page one of their search page, right? You can use the free tools to come up with your list of keywords, but when it comes to analyzing them and choosing the best keywords to focus your time and energy on, doesn't it make sense to invest in a professional tool that will make this task easier for you? If free tools is all you can afford, use them for now, but set a goal to invest in professional tools so that you can get professional results.

Choose keywords that get at least 100 searches a day. It makes no sense to try to rank for keywords that don't get sufficient traffic. So, part of your analysis should be to determine those keywords that get at least 100 searches per day on the phrase match search.

Choose keywords that return less than 50,000 competing pages. You've also got to be realistic when choosing your keywords and select the ones for which there are not much more than 50,000 competing pages. This gives you a fighting chance to get your website to rank for your keywords and to get your piece of the traffic for those search terms.

Go for the long tail keyword phrases. Long tail keyword phrases, that is search terms made up of four or more words, are excellent because the longer the phrase, most often the lower the competition and the easier it will be for you to create content that will rank high in the SERPs for that term.

Remember, good, solid, keyword research is the foundation of your SEO efforts. Skip this vital step and you are wasting your time and money on a website that will never make it to page one.

Convinced that it's time to try a professional keyword analysis tool? You'll want to check out, http://mcreasite.com/MarketSamurai, where you will discover how you can get access to cutting edge, "golden nugget keywords" today. For more info on SEO and helping your website reach its full potential, visit http://www.mcreasite.com/blog/.
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