The Benefits of Finding the Right Long Tail Keywords
- ARTICLES |
Keyword research is one of those things that every online marketer must do if they want to have a successful website. But, if you don't approach the task of keyword research in a systematic way, or if you neglect it, you will soon see the evidence in lower organic search engine traffic to your website.
Your choice of keywords has a significant impact on your search engine rankings. So it's important to take the time to find, analyze and utilize keyword research to its fullest advantage. An indispensable tool for the professional marketer is a premium keyword tool such as Market Samurai.
At Market Samurai, they talk about the four golden rules of finding the right keywords. The keywords that best follow those rules are called 'gold nugget' keywords. The four golden rules include:
1. Relevancy.
2. Traffic.
3. Competition.
4. Commerciality.
Market Samurai can help you find those long tail keywords that will help you to attract targeted organic search engine traffic to your website. Long tail keywords are keyword phrases that are made up of four or more words. By their very nature, long tail keywords are specific and some are what's referred to as 'buying keywords' because they communicate the searcher's intention to find and purchase a specific item.
You'll find that long tail keywords are not searched as often as the more broad or generic terms, but that is because they are so specific, and that is what makes them so much more valuable. A person who types in a long tail keyword phrase is pretty intent on getting what they want. And, if you can provide them with what they want, its far easier to get conversions on these long keyword phrases.
Let's look at an example of a long tail keyword phrase, as opposed to a more general keyword. If your niche is chocolate for example, a general keyword might be something like chocolate or milk chocolate or even dark chocolate. A long tail keyword for that niche might be something like 60% cacao dark chocolate chips, or dark chocolate health benefits, or sugar-free dark chocolate.
When you are doing your keyword research, you'll want to include a mix of general keywords that are specific to your niche, but you also want to add in those long tail keyword phrases, because they are so specific in nature, and they may help increase your conversion rates.
Don't neglect to consult your website's analytics to discover some long tail keywords that your current website visitors are using to find your site. Make it a habit to consult these keywords and analyze them to find some more related keywords that will help your site rank better and attract more traffic. Using the same keyword phrases in your website copy, blog posts and articles that searchers are using to find your site, makes them feel like they have found exactly what they were looking for.
Armed with a powerful tool such as Market Samurai, you will feel better equipped to dominate your market. As your keyword selections become more refined, you will notice your traffic and your search engine rankings will improve measurably, and you will save time and effort and feel confident that the keywords you have chosen are relevant and targeted to your specific market.
If you are convinced that it's time to try a professional keyword analysis tool, you'll want to check out, http://mcreasite.com/MarketSamurai, where you will discover how you can get access to cutting edge, 'golden nugget keywords' today. If you're looking for more easy tips on increasing your site's SEO, visit http://www.mcreasite.com/blog/ and find that little changes can translate into big results.
Your choice of keywords has a significant impact on your search engine rankings. So it's important to take the time to find, analyze and utilize keyword research to its fullest advantage. An indispensable tool for the professional marketer is a premium keyword tool such as Market Samurai.
At Market Samurai, they talk about the four golden rules of finding the right keywords. The keywords that best follow those rules are called 'gold nugget' keywords. The four golden rules include:
1. Relevancy.
2. Traffic.
3. Competition.
4. Commerciality.
Market Samurai can help you find those long tail keywords that will help you to attract targeted organic search engine traffic to your website. Long tail keywords are keyword phrases that are made up of four or more words. By their very nature, long tail keywords are specific and some are what's referred to as 'buying keywords' because they communicate the searcher's intention to find and purchase a specific item.
You'll find that long tail keywords are not searched as often as the more broad or generic terms, but that is because they are so specific, and that is what makes them so much more valuable. A person who types in a long tail keyword phrase is pretty intent on getting what they want. And, if you can provide them with what they want, its far easier to get conversions on these long keyword phrases.
Let's look at an example of a long tail keyword phrase, as opposed to a more general keyword. If your niche is chocolate for example, a general keyword might be something like chocolate or milk chocolate or even dark chocolate. A long tail keyword for that niche might be something like 60% cacao dark chocolate chips, or dark chocolate health benefits, or sugar-free dark chocolate.
When you are doing your keyword research, you'll want to include a mix of general keywords that are specific to your niche, but you also want to add in those long tail keyword phrases, because they are so specific in nature, and they may help increase your conversion rates.
Don't neglect to consult your website's analytics to discover some long tail keywords that your current website visitors are using to find your site. Make it a habit to consult these keywords and analyze them to find some more related keywords that will help your site rank better and attract more traffic. Using the same keyword phrases in your website copy, blog posts and articles that searchers are using to find your site, makes them feel like they have found exactly what they were looking for.
Armed with a powerful tool such as Market Samurai, you will feel better equipped to dominate your market. As your keyword selections become more refined, you will notice your traffic and your search engine rankings will improve measurably, and you will save time and effort and feel confident that the keywords you have chosen are relevant and targeted to your specific market.
If you are convinced that it's time to try a professional keyword analysis tool, you'll want to check out, http://mcreasite.com/MarketSamurai, where you will discover how you can get access to cutting edge, 'golden nugget keywords' today. If you're looking for more easy tips on increasing your site's SEO, visit http://www.mcreasite.com/blog/ and find that little changes can translate into big results.