When Reviews Suck - Scaring Potential Customers Away In Seconds!

hebsgaard · 02-15-2011, 06:00 AM

Have you ever tried jumping through hoops to create a review without knowing anything about the product?

The fact is most of the time you do this you try to avoid saying anything about the product.

You start looking for a different angle! Sometimes you decide to focus on the creator of the product or another factor that isn't directly relevant to the product.

A review is supposed to help the reader decide whether or not to buy the product!

Talking about the product creator isn't going to do that. It doesn't tell the reader, whether or not the product is in any way useful!

A friend of mine recently asked me what I thought about a product she was thinking about promoting. I took a look at the site and had to admit that I didn't like it.

"This is the kind of site that will make me close the browser window right away." Were my exact words!

I actually recommended that she try to angle the review in a way that would make the site seem more trustworthy. Doing her research thoroughly she soon found out that most other reviewers were talking about the product creator instead of the product.

She decided to find another product to review!

What does this tell you? If you can't find any good information about the product (user experiences, product facts, etc.) you should seriously consider promoting another product!

The question you need to ask yourself is this: will my review help the reader decide whether or not to buy the product?

If not, don't publish the review!

30 Minute Review is a system that will have you creating great informational reviews in no time flat! Click here to get it today!

02-15-2011, 06:00 AM	#1
hebsgaard HyperActive Warrior War Room Member Join Date: Jul 2008 Location: Odense, Denmark Posts: 208 Blog Entries: 32 Thanks: 64 Thanked 82 Times in 30 Posts Social Networking	When Reviews Suck - Scaring Potential Customers Away In Seconds! Have you ever tried jumping through hoops to create a review without knowing anything about the product? The fact is most of the time you do this you try to avoid saying anything about the product. You start looking for a different angle! Sometimes you decide to focus on the creator of the product or another factor that isn't directly relevant to the product. A review is supposed to help the reader decide whether or not to buy the product! Talking about the product creator isn't going to do that. It doesn't tell the reader, whether or not the product is in any way useful! A friend of mine recently asked me what I thought about a product she was thinking about promoting. I took a look at the site and had to admit that I didn't like it. "This is the kind of site that will make me close the browser window right away." Were my exact words! I actually recommended that she try to angle the review in a way that would make the site seem more trustworthy. Doing her research thoroughly she soon found out that most other reviewers were talking about the product creator instead of the product. She decided to find another product to review! What does this tell you? If you can't find any good information about the product (user experiences, product facts, etc.) you should seriously consider promoting another product! The question you need to ask yourself is this: will my review help the reader decide whether or not to buy the product? If not, don't publish the review! 30 Minute Review is a system that will have you creating great informational reviews in no time flat! Click here to get it today!