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Syndication refers to the distribution of content. For our purposes in this article, we are going to discuss online content syndication in its varied forms and how it can benefit those who create and distribute content.

An easy example of content syndication can be found in your Sunday newspaper. The comic strips that you see in your Sunday paper are the same ones that readers in cities across the U.S. see. The artist creates the content once and it gets distributed widely.

Online content syndication is a way for content creators to gain more exposure for their content, but they also gain backlinks and a nice boost to their page rank as their level of authority grows with the popularity of their content.

With the advent of the Internet, consumer behavior has changed from that of passively receiving news and information to being empowered to pick and choose what they want to see and hear. The availability to search at their finger tips has given consumers the freedom to be very selective about their consumption of media.

RSS content syndication allows consumers to decide which blog feeds they want to keep up with. As they come across blogs they like, they can subscribe to the blog's RSS feed. They will then receive updates in their RSS reader each time their chosen blogs are updated. Those consumers who own smart phones can read their RSS feeds from wherever they are at their own convenience.

Share your RSS feed on your social networking profiles. If your friends and followers like it, they will subscribe and share it as well. Save time and effort by using a tool such as TwitterFeed to syndicate your RSS feed to several social networking sites at once. Also, be sure to submit your feed to RSS directories, which will greatly expand your exposure.


Some of the benefits of content syndication include:
  • Building a community around your content and your brand
  • Increase in inbound links and targeted traffic
  • More visitors to your site can equal more opportunities for those visitors to share your content within their networks
If you are considering syndicating your site's content, you should make sure that your content is accurate and well researched, you should always quote your sources, and share accurate and timely information. Once you begin to implement an online content syndication strategy, you never know where your content will end up so you want to make sure that it reflects well on you. A minor error can become magnified when your audience has grown and expanded beyond the readers of your blog. Keep quality and consistency in mind.

Online content syndication can be an effective way for you to increase your visibility online, increase your audience, build a community around your content and your brand, and attract targeted traffic to your website.

If you are interested in learning more about content syndication, you are welcome to visit, http://www.mcreasite.com to discover how easy it is to get started attracting more visitors to your site today.
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