How to Use Google Analytics to Boost Your AdSense Earnings on Your WordPress Blog

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AdSense publishers know the importance of figuring out which of their ads are being clicked on the most often, and which locations on their blog seem to attract more clicks than others in order to optimize their earnings. Did you know that there is a way that you can easily track AdSense clicks for free using Google Analytics? Let's take a look at how easy it is to set this up so that you can use the information that you gather to boost your AdSense earnings.

Before we delve into this topic I will tell you that this will be just a basic overview. For precise, step-by-step tutorials, visit the Google AdSense Support page and consult the 'AdSense Help' articles.

To implement this strategy you will need to have a Google Analytics account, a Google AdSense account, and the Google Analytics WordPress plugin installed on your blog. The two accounts must already be set up using the same login and password because you will be linking the two accounts. You must also have administrator privileges on the Google Analytics account.

Log in to your AdSense account. In the new interface you will see the link to integrate your AdSense account with Google Analytics on the Home or Overview screen. Clicking on that link will bring you to the Google Analytics site and show you a demo video that will walk you through linking AdSense and Analytics.

Once you have linked up your AdSense and Analytics accounts, go to the configuration page for the Google Analytics for WordPress plugin and select 'Track AdSense.' Click 'Update Google Analytics Settings', and then log in to your Google Analytics account and create a new goal that will track your conversion rates. Select your blog's profile and then click 'Edit'

Click on 'Goals' in the left navigation panel, and then click "Add Goal." Let's call this new goal, "AdSense,"

Select "On" under "Active Goal"

Choose the Goal position

Under "Goal Type" select "URL Destination"

Choose the Match type

In the "Goal URL" field, type: "/outbound/adsense"

You can assign a goal value if you like. This is optional

Click, "Save Goal."

And that is how you link up your AdSense and your Google Analytics accounts so that you can use this information to improve your AdSense results.

It can take about 24 hours or so before you start seeing data in you Google Analytics account if you just set it up today. Once it is active you will be able to see which keywords bring you the most clicks, which will reveal which keywords you should be focusing your attention on, and which pages and ad blocks on specific pages have the best response rates.

Testing and tracking is the best way to improve your AdSense revenue conversions. Taking the time to test and track means more money from the same amount of effort because your ads placements are generating a greater return. What's not to like about that?

When you are ready to learn more about how to make money online with Google Adsense, you will want to check out, http://www.mcreasite.com/blog, where you will find lots of tips and strategies for building a profitable blog.
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