Features Of The Google Adwords Content Network

by cdn1
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Google Adwords Content Network is a paid advertising source where webmasters can literally demand where to place their ads on and which sites they think are those more appropriate to give them better results. But the sad thing is that even with this vast choice, they still are not getting success with their ad performance.

Webmasters can use managed placement tools in this choice of relevant websites where they can place their ads on. This tool offered by Google has features they can take advantage of, if the tool is just used efficiently, but you may not get good performance because of the following reasons:

• This tool will not be effective if you choose the wrong site where your ads are displayed.
Choosing the site that gives you lots of traffic may just be the wrong choice because you will end up spending much and getting no conversion at all.

• Websites that get high amounts of traffic are better off for sites and not for advertisers. The traffic they get may just be those un-targeted for your products.

• The traffic derived may be that broad kind of traffic which will just be browsers. You cannot get a good conversion from this type of people.

The manage placement tool must be used the right way for it to be effective. Its features are those which can make you successful in your ad campaign in the content network.

• How to make the managed placement tool effective is to focus first on targeting the smaller sites instead of the bigger ones that have high traffic. These sites may have lower traffic but they may have the higher quality type of people visiting their sites.

• These higher quality groups of people may just be quality ones that you are looking for. Being the quality type they may be the type more motivated to buy your products.

• Test hundreds of these types of sites and you may have better results for your ad campaign. From the results you will see which sites are working for you best and you can focus your ads on these relevant sites.

• From those relevant sites, you can also test various keywords and phrases. From these sites, you will see how your ads will perform based on different ad copies and keyword phrases.

The features continuously turned out by Google Adwords in their content network are those that benefit users and also the advertisers in general.

Take the case of the managed placement tool wherein webmasters can effectively have good choices of where to have their ads displayed for the thousands of related websites available.

So it is up to you to decide on the better choice. It is definitely better not to be overwhelmed by the number of people visiting a site, which may not be of quality after all.

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#adwords #content #features #google #network

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