Different Google Adwords Advertising Types

by cdn1
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Advertising on the internet can be one effective way to promote your online business and can give you the high traffic which can be a good potential for more business returns. This paid advertising method on the internet is Google Adwords which has already created a name in the internet business community.

There are different advertising types with Google Adwords, and one of these is through the search network of Google. With the search network advertising type, your ads will be displayed on the search pages and the key factor for this is the keyword you used in your ad copy.

The other advertising type with Google Adwords is through the content network where your ads will be displayed on the relevant sites of your choice. There are hundreds of thousands of these sites literally, and the key is to pick the relevant sites where you want to have ads displayed.

In making paid advertising with Google Adwords, it is better to separate your ad campaign or even better to make one campaign at a time. This strategy is for getting good results and the following are the reasons:

• The target customers are different in the search network and content network. With search network, your customers are actively searching for solutions while with the other type the customers may just be passively looking for something.

• By separating your campaign, you will have a clear data on which campaign is giving better results. If you run the two simultaneously, data will be more complicated.

• You may have different ad budgets for the two. In the search network, you will be targeting the ranked keywords so that your ads will get displayed on the top ranked pages while on the content network you may only bid for lower ranked keywords.

• If you run the two on different occasions, you will have a good idea of which campaign can perform better. By then you can make a decision on which to follow through with your campaign.

There are definitely different customers in this ad campaign and you can define more accurately the targeted prospect with this advertising type. This is because of the active nature of searching for a relevant product and customers of this nature are more motivated to make a purchase.

Since the prospective customers in the content network type of Google Adwords advertising may be the passive type and not directly searching for your products, you may just target for low ranking keywords. This can make your ad budget lower and you'll also have better choices of the relevant sites to have your ads displayed on.

The key to this strategy is to have your ads displayed on not so popular sites with much traffic. This may just incur you losses with no conversions.

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