Why Conversion Tracking is the Most Important Component in Your Online Business

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Your website's conversion rate is the percentage of visitors who visit your site and take the action that you want them to take whether that is to sign up for an email list, leave a comment or make a purchase. Conversion rate is different from things such as SEO or PPC where you can get a better return for your money if you just spend more. In many respects, improving your website's conversion rate won't actually cost you much money at all, but it does take some thoughtful planning and creativity in order to generate greater results from the traffic you are already getting.

Conversion tracking is all about analyzing exactly where your website's traffic is coming from, and figuring out what visitors are doing when they land on your site so that you can make improvements where necessary to increase your conversion rate.

Conversion tracking can be accomplished by the use of analytics software that analyzes a whole host of factors on your site including which search engines they are coming from, referring websites, what country, and which keywords they type into the search engine to find your site. But analytics software can also track the actions that your visitors take when they land on your site such as the bounce rate, which is how many visitors click away as soon as they land on your site, how long they stay on your site, how many pages they visit, and how many take the desired action that you want them to take.

Because conversion tracking is so critical to your website's success, there are several website analytics solutions out there that can help you make the most of the traffic that you are getting and make your website more efficient and user-friendly. Here are just a few of the conversion tracking products available:

Google Analytics
Just a few years ago you would have had to pay thousands of dollars per month for the kind of in-depth website analytics that you can now get for free with Google Analytics. You can look at simple graphs and charts, or drill down and analyze trends. You can set goals to track conversions and create all kinds of custom reports.

Clicky
Clicky bills itself as the easiest web analytics service. Designed for single website owners, Clicky has a user-friendly dashboard that integrates with other online services such as Twitter and Feedburner, and it has its own URL shortening service with real time analytics.

Woopra
Woopra is another website analytics service that allows you to watch visitors live as they move through your website, and you can monitor multiple websites simultaneously in tabbed windows.

Conversion tracking is the most important component in your online business because you may be getting a truckload of visitors to your site, but if you have no idea where they are coming from, or what they are doing on your site, and then you don't know what is working and what is not working. It's been said that you can't improve what you don't measure. Conversion tracking helps you to discover what is working, and fix what is not working so that you can constantly improve your website's results.

For more information about conversion tracking and other topics related to Internet marketing, you should visit, http://www.mcreasite.com/blog, and subscribe to our RSS feed. You'll get a ton of information that you can use to make more money in less time and maybe even have some fun doing it.
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