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The major search engines are showing search results according to the geographic locations of users, it has been observed. So if you are doing SEO on your website and you are targeting multiple countries you have to consider the fact that search engines are showing up results based on the user's individual geographic location.

So this means that a user searching for a particular thing in one location will see another set of search results when they are in another country, but using the same search query. This may cause some complications in doing SEO for a particular website.

So if your website is targeting multiple countries sites what are the SEO elements that you have to take care of? Does it mean that you have to learn the local language so that you can have effective SEO?

When you are talking of geo-targeting and want to have individual contents for the different locations that you want to serve, managing these multiple sites can be more complicated. Creating only one website but with a strong international search engine optimization strategic elements can be the more ideal.

• Contents are still the key factor in SEO whether you target multiple countries or are just having a local search. Whether you are targeting Asia or North America you have to consider contents (there are English speakers in Asia).

• Your title tags and other Meta tags are still important for SEO purposes. If you target people in countries where English is not the first language, the keywords in English will still rank your site high if these are relevant.

• The back links from the geographic locations are important and this area is considered. But if you are targeting the international community, getting back links from all around will be even more beneficial to your website.

Thus, targeting your website for multiple countries needs your SEO strategies to be strong, to be effective not only for the local search but for international searchers as well. And in order to achieve good online visibility the following factors have to be considered for more success:

• The use of the country code top level domain for the country you are targeting is an important factor. This is an essential key for quick determination by the search engines on which country you are targeting.

• The hosting location is also a crucial factor. It is interesting to note that big businesses usually host their websites depending on where their local branches are, and this strategy is giving them more advantages (they are big businesses anyway).

• The local language may be important, that is if you really know the dialect. But if you don’t and rely only on dictionary, you may have more problems, and having the contents in English may just be ideal.

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