Why Internet Marketers Should Have a Contact Phone Number for Support

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When a visitor lands on your website, they are strangers in a strange land until you find a way to put a human face on your business. Although e-commerce has been thriving for fifteen years or more, there are still people who get very nervous about buying online. Just knowing that there is a contact number for support where they can reach an actual human being to ask their questions and get live answers can make their buying experience so much more rewarding.

How do you know when it's time to let someone else handle customer support?
If you are a ClickBank vendor who has published a few successful information products, customers will naturally be looking for support whether general customer support or technical support. If answering these support emails it taking up a lot of your time and keeping you from being able to produce additional products, it is time to consider getting someone other than yourself to handle customer support for you.

Providing in-house support
You can provide in-house support if you have staff people available who can take customer support calls. You can publish the days and times when live support is available, and the times when, if people call, they will get a recording prompting them to leave a message. Having a contact number for support does not mean that you must always have someone available live to answer it. When callers reach a recording, it should direct them to how they can use your online support services on your website so that they don't feel like their concerns are not going to be addressed until they can speak to a live person. If you provide a help desk ticketing system, your contact number for support can become part of the escalation process.

Outsourcing support
If your in-house operation is more lean and you don't have any staff available to answer phones, you can always outsource customer support. You can hire a virtual assistant and have your support calls routed to his or her number, or you can hire a customer support outsourcing company that has a professional call center with operators on the line 24 hours a day, 7 days a week.

Outsource support companies can provide a range of services such as:

FAQ support (frequently asked questions)
Troubleshooting issues
Resetting passwords
Technical support for software or hardware

It really depends on what the volume of your customer support needs is, and what kind of support you need to provide.

If you plan to scale your company, then customer support is a huge issue that absolutely cannot be ignored. Your customers are responsible for your success. How you treat them will play a huge role in your standing in the marketplace, and the ultimate success or failure of your brand.

Internet marketers are often looking for ways that they can make money quickly by leveraging their time, but they should never lose sight of the importance of providing excellent support for the customers they have now so that they will continue to attract more customers in the future.

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