Off-Page Factors On Doing SEO

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SEO, or "Search engine optimization" is a strategy used by experts to increase a website's search engine ranking, with the goal of having it in the search results' "top 10" and at least in the first three pages of "search results".

Off-page SEO relates to all the factors that determine your website traffic levels and ranking which are not inside the website; they are mainly links that come in your website from other websites also known as "link popularity"

Link popularity is an important factor utilized by the famous search engines in ranking websites. For SEO, to be useful, it needs to provide valuable, authentic and educational website content as well as information at the same time maximizing "Off-Page" factors in aquiring good ranking in search engine positions.

Most search engines place a great deal of significance in a website's "link popularity". They use the amount of incoming and outgoing links to websites to determine the relevance of a website for specific keywords or key phrases. Remember, that incoming links prove to be more significant compared to outgoing links.

Google, one of the top search engines, makes use of its "Pager Rank" or "PR" as their means in measuring the "link popularly" of a certain website. With the "Google toolbar", you easily can view a web's PR. A PR of a website is read from 0 to ten, ten being the highest.

Obtaining quality links coming from good or reputable websites can be a difficult task. A reputable website only will agree to link to your website when you can offer them certain benefits.

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Reciprocal Linking Guidlines:

Reciprocal linking simplly means exchanging links so to enhance link popularity. You can send e-mail letters to certain webmasters of your choice that you find has complementary and important content. Write a polite, personalized and good e-mail letter to the "webmaster" that you want to "exchange links" with. Here are some guidelines:

1. Download the Alexa (http://www.alexa.comand) and Google tool bars. Google "tool bar" and view the "PR" of other websites, so that you are aware which sites have great traffic and link with them. The Alexa "tool bar" supplies you with estimates of the website's traffic as well as the sites that are being linked to it.

2. Visit and review particular websites that you want to "exchange links" with in order to know what that particular website is all about.

3. Send email letters to websites which you want to be linked with. In your letter, mention important things regarding your website and explain the benefits of having a "link exchange" for both your sites as well as both your visitors. Place a "link" to the website and inform the webmaster as to where he can find the link. Also furnish the key phrase or keywords that you need to be "linked".

4. Broadcast or annouce your desire to "exchange links" in your website. You may use a "reciprocal linking" link or "link to us" as well as a "web-form" for possible "link partners" to enter their details.

Incoming "one way linking" and how to go about it:

Not all links are created equal. Incoming "one way links" are considered by webmasters to be the best kind of links your website. These links are also hard to acquire. They can increase link popularity and website PR. They point out to all "search engines" that your website is an expert on key phases or keyword employed to "link" to you.

Here are some guidelines:

1. Create an informative, good quality and educational website or unique, educational and authentic web page content. Great content is what webmaster look for so to refer you to their visitors by way of links going to your website. PLR Articles | Private Label Rights Articles & Reports

2. Offer free tools and helpful service in your website.

3. Give something away for free at your website, such as quality e-books,
downloadable trial software, gift or a useful program in exchange for "links".

4. Offer bonuses or awards for winners to link to your website before they can claim their prizes. Make certain that your policy is clear to everyone.

5. Develope a niche directory listing. Present excellent and relevant articles with links directing to your web home page and give your consent to webmasters to display your articles in their sites. Link popularity is time consuminng and will not happen instantly.

Schedule a time each week just for working on building links, so that it becomes a regular habit. Select one day each week as well as schedule the time. You need to oblige yourself on a regular basis and make your priority, or else you can not accomplish it.

Note that "link building" is gradual and accumulating process. However, over time, the links will start to add up and before you know it there will be hundreds and even thousands linking to you.



Good Luck!

Dania
www.makingmoneyhowto.biz
www.homebusinesstalk.biz
www.momsebizblog.biz
#factors #offpage #seo

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