All About Long Tail Keywords: What Are They For?
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Whenever people use any of the search engines such as Google, MSN Bing, and Yahoo to find what they need, they use words in order to hone in on their target and generate a list of possible web pages that answers to the query that the searchers just posed. These are normally one-liner keywords that pertain to the site or product or service or any other entity that they are looking for, nevertheless, if they are unable to produce the item that they are looking for using the one-liner keyword, most enhance their search by being more specific and they add a word or two.
For example, if one is in search of shoes, they usually start with the keyword "shoes". But utilizing that keyword may spawn a long list of shoes that does not readily include what they are particularly interested in so what searchers will normally do is add on a few words to their original keywords like for instance "ladies running shoes" and perhaps they may even include the specific brand. That would generate a shorter and more specific list which may already contain what they are really on the lookout for.
This extended keyword is called the long tail keyword and it is generally used when someone is looking for something more specific. For webmasters and website owners, long tail keywords are used to characterize the contents on the webpage that they are trying to promote.
Long tail keywords are more particular in their definition and they extract less website traffic compared to the regular keywords, however, these long tail keywords reel in more quality traffic compared to the regular keywords and they attract the more serious searchers since they exert more effort in searching for the things that they really want. Long tail keywords make more conversions since their response comes from more precise targets, the more determined ones.
When there are a lot of competitors on a specific keyword and most of the advertisers utilizing the same keywords as yours are big players in the same niche meaning they have fatter wallets, it would not be too smart to match them in their own game. The best option for small entrepreneurs in this kind of situation is to go for more specific targeting and choose long tail words where, yes, the amount of traffic engaged may not be as much as those that your competitors get but when you compute the batting average, you may even surpass them as having a higher ratio when it comes to conversions.
To be on the safe side, you can perform research on the efficiency of long tail words the same way that you research on the efficacy of the regular keywords.
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For example, if one is in search of shoes, they usually start with the keyword "shoes". But utilizing that keyword may spawn a long list of shoes that does not readily include what they are particularly interested in so what searchers will normally do is add on a few words to their original keywords like for instance "ladies running shoes" and perhaps they may even include the specific brand. That would generate a shorter and more specific list which may already contain what they are really on the lookout for.
This extended keyword is called the long tail keyword and it is generally used when someone is looking for something more specific. For webmasters and website owners, long tail keywords are used to characterize the contents on the webpage that they are trying to promote.
Long tail keywords are more particular in their definition and they extract less website traffic compared to the regular keywords, however, these long tail keywords reel in more quality traffic compared to the regular keywords and they attract the more serious searchers since they exert more effort in searching for the things that they really want. Long tail keywords make more conversions since their response comes from more precise targets, the more determined ones.
When there are a lot of competitors on a specific keyword and most of the advertisers utilizing the same keywords as yours are big players in the same niche meaning they have fatter wallets, it would not be too smart to match them in their own game. The best option for small entrepreneurs in this kind of situation is to go for more specific targeting and choose long tail words where, yes, the amount of traffic engaged may not be as much as those that your competitors get but when you compute the batting average, you may even surpass them as having a higher ratio when it comes to conversions.
To be on the safe side, you can perform research on the efficiency of long tail words the same way that you research on the efficacy of the regular keywords.
What if you can't get more website traffic? Here's a "secret snowball traffic system" that has generated over 1,175,000 visitors for my tiny websites. Click Here Now to get this free video that will show you how to make it happen for your sites. Click Here Now!