Basic Tips For SEO Article Marketing

by cdn1
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  • ARTICLES
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SEO or search engine optimization is basically the implementation of strategies to make your website attractive to the search engine's spiders and thus index it in the search results pages. The more attractive and relevant your website is the more you have chances of having high placements in the search pages, thus, your online presence is equally established also.

To make your website acquire greater chances of going up in rankings, the use of the more appropriate keywords is necessary. These are the words or phrases that people type on the search box when they surf the net, looking for information or solutions to their individual concerns.

The correct use and placement of the keywords in articles is the proper optimization techniques to use, to make your articles search engine friendly. The basic idea of writing articles, as your marketing strategy, is to create a buzz in your niche field and attract the targeted people that can likely make an acquisition of whatever product or services you offer.

There are elements in an article that you have to include in order to make it more search engine friendly and have more SEO effect. Some tips to use are the following:

• When you have your articles published, be sure that you include a link that will point readers back to your website. This link is for the search engine's spiders as well as your intended customers.

• While you may have your website's link in the resource box of your articles, having additional links will be good for your SEO efforts. This is the anchor text link where you can include in the content body of your articles, although it is not a direct link but it can lead your readers to your homepage by just making a click.

• Highlight this anchor text so that it can be clickable. Highlighting this word phrase will differentiate it from the other word texts in your contents.

• The anchor text link will not only lead your readers to sites where you lead them to, but is also a means for the search engines to recognize the relevance of your contents to your website. This is an SEO way for ranking objectives and good for your website.

• The more anchor text links your website gets from your articles the greater chances for getting good placements in the search pages. You get quality people to view your contents by giving more possibilities of getting sales.

Articles can stand by themselves and effectively market your website and products provided that these are the quality contents that you wanted these to be. Making your articles with the black hat techniques will not only make you suffer negative consequences but your credibility will also be tarnished.

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