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Search engine marketing, in simple terms can mean the marketing methods you do to your website using the search engines as the vehicle. What your online business can get from the search engines is traffic, or the flow of people going to your website.

What this method means is that people will see your site displayed on the search pages whenever they type a search keyword on the search engines. The search engines will then show a list of websites related to the search words that are typed as the search terms, ranked from the most popular down to the least in rankings, depending on the search engine's mode of calculation or algorithm.

Because of competition and the thousands of related business, you will be competing with the thousand or more of these websites to get the higher positions in the search pages. Thus, you have to employ these search engine marketing strategies, to get those coveted higher positions.

There are free and paid search engine marketing methods that you can employ, but all of these have effective means in their own capacities. The key elements in search engine marketing is the following:

• Search engine optimization is the process of getting a website to the top positions in the search engines using a variety of techniques to achieve this purpose. Although it is a complicated process because of the variety of things you have to do to your web page, it is a free method and good for newbies in online business.
• Paid ads through pay per click advertising is another element in search engine marketing, where your ads are displayed on the search engines as your method to get the flow of traffic to your site. Although this method has a cost, it can give your site instant traffic provided that you have compelling and attractive ads that will get your prospective customer's attention.
• Article marketing is also another free method in search engine marketing where the links you provide in your articles will get the flow of traffic back to you. Article marketing is proven to be effective in driving traffic provided that you create articles with quality contents, and you submit these to the web directories for publishing.

• Blog posting is also like article writing where you can get back links from people reading your blogs. It is also a free method and you can get instant links from people if you have already a lot of followers on your blog postings.

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