Ways To Track Conversions In Google Adwords

by cdn1
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The Google Adwords marketing method is a powerful technique that many online marketers use to attract people to their website. This pay per click advertising method is basically the use of ad copies with keywords for effective targeting of customers and launched on the networks that you opted for, whether in search or in the content network.

Webmasters use this powerful advertising method not only to attract traffic by means of a click but the most important thing is to have conversions which can be the gauge of business profitability. The click through can mean anything to your business only if you get the ultimate objective, which is the conversion, which can be a sign-up for emails or the ultimate sale.

However, by tracking your conversions you will have knowledge on what method works best with Google Adwords. By using tracking methods on conversions you will know where your visitors came from and therefore you will have an idea which marketing campaign is performing and which is not, and then you can make adjustments after.

Tracking conversion rates in Google Adwords is so simple to do. There are just some basic things that you need to do, like the following:
  • Set up the conversion tracking in Google Adwords and you just need to copy and paste some codes into your website. After you log-in to your Adwords account you can then start tracking on conversions.
  • After you have logged in select the ad campaign you want to track your conversions on. And this can be done by just clicking on an option.
  • Select "conversions" or "new conversions", whatever the option is in your browser. Then you can choose whatever action you want tracked, like if it is a "sign-up" for emails or newsletters or if it is for outright sales.
  • Then you have to enter any revenue for that particular conversion. Zero revenue will be for email or news letter sign-ups, and for sales, the amount of revenue received.

When you do conversion tracking you have to inform the user that you are tracking the conversion. This is under the terms of agreement of the Adwords conversion and what you have to do is to simply copy and paste the code produced into the page on your site where the conversion is completed.

After you have done these things all the clicks that turned to conversions will be tracked by Google Adwords. This strategy will enable you to know which keyword is effective and which campaign method is producing a better performing result , and knowing if a particular pay per click campaign is not giving out good results you can make adjustments or probably only a slight change is needed.

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