A Guide To Competitor Analysis For Link Building

by cdn1
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When you are doing business on the internet it is essential that you have a link building strategy so that your site will occupy the top positions in the search engines. While you may already have the links coming in it is likewise essential that you analyze these including your competitors' links to find out why your rank is only this and your competitors are ranking higher than you.

It is also essential to know the types of links that you have compared to the links that your competitors have. Links are not always the same, quality wise, and while getting top positions needs lots of links, what you get may not be the quality links that you need for higher positions in the search engines.

The objectives of why you have to do back link analysis of your competitors are several and you also have to know what benefits you can get out of this competitor analysis. Some of these are the following:
  • Your competitor back linking analysis will help you identify who your top competitors are. This is because you may be analyzing the wrong competitor links and you are leaving out those who are giving you the real challenge.
  • This analysis will help know what link building strategies they are doing. Knowing this data you can also implement your own strategies to offset what they are doing.

To do this back link analysis you need to gather a list of the top competitors in your niche who are giving you tough challenges. To do this you need the help of a tool for this purpose, and then you can decide on what websites and links that you need to analyze and have a complete understanding of.

Once you have the top competitors already in your list, you can then start your back link analysis. There may be some questions that you need to answer yourself on why these sites need to be analyzed.
  • You have to know why these sites you are analyzing are giving you tough times. Are they really your top competitors and what link building strategies do they employ?
  • You have to know who is visiting these sites. Are the type of links they got really the quality links and can I link to these sites also?
  • When you know already these sites you can also ask yourself what type of contents they may be wanting to link to. What strategies will you do so that they will link back to you in return?

After you already have the data for your back link analysis you can now start your plan. You can then implement the strategies that are those really needed to get your site to the top spot, which is your real objective.

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