Facebook Fan Pages Switch to iFrame: What Does this Mean for Your Fan Page?

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Facebook is always making changes in order to upgrade and refine their popular social media platform. With well over 500 million users, about half of which admit to logging in at least once a day, the Facebook fan page has become a vital business tool for those who are trying to expand their brand and get in front of as many of those active Facebook users as possible.

Facebook fan pages

A Facebook fan page is free and it's quick to set up a basic fan page for your business. In March of this year, Facebook phased out the FBML (Facebook Markup Language) version of their fan pages, and moved to using iFrame technology for creating fan pages. After the switch to iFrame, no new FBML apps can be created on Facebook. FBML was Facebook's proprietary version of HTML, so if you can write HTML code, you could easily make your way with FBML. Now this new change forces users to expand their horizons and their skill sets just a little bit by learning to implement the iFrames technology.

IFrame is not new by any means, but it is the perfect format for bringing much more functionality and flexibility to fan pages than was possible with the old, static FBML. The good news is that if you like your old fan page just the way it is, thank you very much, you will not be forced to switch over to iFrames right away. Eventually, they may phase it out all together, but you will have some time to make the change. But if you want to create a new, custom fan page, you will want to learn how to navigate iFrames.

What is an iFrame application?

Facebook's iFrame application allows users to embed their own external web page into their fan page. Think about that for a second and imagine all of the possibilities. You host this page on your own server, so you've got to have access to your own web hosting account where you can upload the pages for your fan page apps.

You do have to have some knowledge about HTML, and uploading pages to your own web server. If you do not have these skills, you can easily hire an outsourcer to install your new iFrames fan page for a reasonable price. If you visit a site called, fiverr.com, you might even be able to get someone to create a new iFrame app for your fan page for five bucks.

This change is going to mean good things for you if you are really using your Facebook fan pages to their best advantage. You can more easily embed the opt-in code for your email auto-responder programs, and you can offer special content only to those visitors who have 'Liked' your page, but there are tons of other possibilities.

This week we are covering Facebook fan pages and iFrames in depth, so stay tuned for some more in-depth information and some step-by-step tutorials and tips for making the most of this latest Facebook change.

For more information about Facebook fan pages, social media marketing, and online marketing, you'll want to check out, http://www.mcreasite.com/blog, where you'll find lots more tips and strategies for growing your online business and have fun at the same time.
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