Copywriting: A Vital Skill for Internet Marketers
- ARTICLES |
Do you want more sales from your website? Seems like a silly question, right? If you are an internet marketer who sells stuff online then you know how much you rely on your website to sell for you 24/7. When you get right down to it, it's the copy on your website that is attracting those visitors and converting them to paying customers making copywriting a vital skill that all Internet marketers need to know about and at least have some basic familiarity with.
What is copywriting?
Copywriting is basically salesmanship in print. Copywriters use their writing skills to weave a compelling story that draws them in, captures their attention, dissolves their resistance and makes them feel comfortable enough to whip out a credit card and buy what you have to offer.
Since the majority of visitors will require five or more 'touches' from you before they will actually buy, copywriting is also part of the follow up process where you use words to create a mutually beneficial relationship with your visitors inviting them back to your website to find the solution to their current challenge.
How can learning about copywriting help me in my online business?
Even if it is not your intention to learn copywriting itself, learning about what makes effective, compelling copy is important when it comes time to hire a professional copywriter. You'll want to learn about the vital elements of a good sales page even if you don't plan to try to write it yourself. You will be testing these pages, so it's important to know what each page should have to attract the right kind of traffic.
After a while, you will soon discover that copywriting will have an influence on all of the content creation that you do for your business, whether it's writing articles, creating scripts for your marketing videos, coming up with PPC ads, and even writing blog posts. Your copy is what will convert a visitor to a buyer and then to a loyal fan.
What results can I expect from learning copywriting?
If you take the time to study copywriting and apply the skills you learn to writing better copy on your website, or apply what you learn to hire a good copywriter to do the same you can expect better search engine rankings over time because of the improvement in your website's SEO copy. You can expect more opt-ins and improved conversion rates from your email marketing efforts because of the improved copy going out to your subscribers. You can also expect higher conversion rates on your website after you re-write the copy.
Your website is your 24/7 sales vehicle, but without expertly crafted copy it is not going to generate the amazing results that it could be.
Whether you work on learning copywriting skills yourself, or hire a professional copywriter, you should take the time to become familiar with the craft.
Here are a few copywriting resources for you:
Bob Bly's Copywriting Blog
http://bly.com/blog/
Copyblogger
http://www.copyblogger.com/
Michel Fortin's blog
http://michelfortin.com/
You should also read books on the topic of copywriting, but most importantly, put what you learn into practice and you will see improvement as you go.
Copywriting is just one of many important things that Internet marketers need to know to run a successful online business. For more tips and strategies for marketing your website, visit, http://www.mcreasite.com/blog today.
What is copywriting?
Copywriting is basically salesmanship in print. Copywriters use their writing skills to weave a compelling story that draws them in, captures their attention, dissolves their resistance and makes them feel comfortable enough to whip out a credit card and buy what you have to offer.
Since the majority of visitors will require five or more 'touches' from you before they will actually buy, copywriting is also part of the follow up process where you use words to create a mutually beneficial relationship with your visitors inviting them back to your website to find the solution to their current challenge.
How can learning about copywriting help me in my online business?
Even if it is not your intention to learn copywriting itself, learning about what makes effective, compelling copy is important when it comes time to hire a professional copywriter. You'll want to learn about the vital elements of a good sales page even if you don't plan to try to write it yourself. You will be testing these pages, so it's important to know what each page should have to attract the right kind of traffic.
After a while, you will soon discover that copywriting will have an influence on all of the content creation that you do for your business, whether it's writing articles, creating scripts for your marketing videos, coming up with PPC ads, and even writing blog posts. Your copy is what will convert a visitor to a buyer and then to a loyal fan.
What results can I expect from learning copywriting?
If you take the time to study copywriting and apply the skills you learn to writing better copy on your website, or apply what you learn to hire a good copywriter to do the same you can expect better search engine rankings over time because of the improvement in your website's SEO copy. You can expect more opt-ins and improved conversion rates from your email marketing efforts because of the improved copy going out to your subscribers. You can also expect higher conversion rates on your website after you re-write the copy.
Your website is your 24/7 sales vehicle, but without expertly crafted copy it is not going to generate the amazing results that it could be.
Whether you work on learning copywriting skills yourself, or hire a professional copywriter, you should take the time to become familiar with the craft.
Here are a few copywriting resources for you:
Bob Bly's Copywriting Blog
http://bly.com/blog/
Copyblogger
http://www.copyblogger.com/
Michel Fortin's blog
http://michelfortin.com/
You should also read books on the topic of copywriting, but most importantly, put what you learn into practice and you will see improvement as you go.
Copywriting is just one of many important things that Internet marketers need to know to run a successful online business. For more tips and strategies for marketing your website, visit, http://www.mcreasite.com/blog today.