Tracking and Evaluating Your WebSite's Performance
- ARTICLES |
Tracking and Evaluating Your WebSite's Performance
Without data to guide you in tracking and evaluating your website's performance, all your site will be is an online announcement that you are in Business. Creating your website is the first part of an Internet Marketing campaign, and the success or failure of your site depends greatly on your website's objectives. By not tracking your website's traffic or performance, your site will fail to accomplish anything.
You need insure that your website is functioning at peak efficiency. One of the first indicators of how well your site is working for you is finding out the number of visitors in a given period of time. A good baseline measurement is a month in which you haven't been doing any unusual Offline promotional activities.
However, just because you have hundreds or even thousands of website visitors does not mean your site is successful. These visitors could be browsers who visit and do not purchase anything... That is why it is so important to monitor the number of visitors to your site who made a purchase. This figure is called the site conversion rate, and it is an essential element of the effectiveness of your website.
To find the site conversion rate, take the number of visitors per month and figure out the percentage of them that actually performed the action your site is set up for. For example, if you had 2,000 hits to your site, but only 25 of them purchased your product, your site conversion rate equals 1.25%. To get this figure, take your number of visitors and divide that figure by the number of visitors who made a purchase. Then divide that result by 100 (25 ?00 X 100).
If your website is set-up to get visitors to fill out a optin form. Remember, to figure out what the difference is between your site conversion rate and your sales conversion rate. Why? Because that a visitor who fills out your optin form does not necessarily become your customer. However, whether your site is set-up to sell a service or product, or to get the visitor to fill out a optin form, the site conversion rate will measure the success or failure of your website whenever you make changes to the site.
You need to implement some additional marketing tactics if you find that Traffic to your site is extremely low. There are several effective methods to improve the flow of traffic to your website, particularly launching a search Engine Optimization campaign. This campaign is Targeted at increasing your position in search engine results so that consumers can find your pages faster and easier. You have two options you can use. You can research the steps you need to take to improve your search engine rankings, or employ a search engine optimization company to do the work for you. Then, after your have improved your search engine positions, make sure you keep on top of them by regular monitoring and modifying of your efforts to maintain high positions.
Another factor to examine is how easy it is for a visitor to navigate or browse y9ur website. For example, if your goal is for the visitor to fill out an optin form, is this optin form easily accessible. Or does the visitor have to go through four levels to get to it? If it's too difficult to get to, the customer may just click through and move on to another site. Make sure your buttons are highly visible, and the path to your optin form or ordering page quickly accessible.
Finally, have a professional evaluate the copy on your website. The goal is, of course, to get your visitor to make a purchase or fill out your optin form. Website copy must be specifically geared to your online campaign and the right copy can make the difference between profit and loss in your online campaign.
Dania
www.makingmoneyhowto.biz
www.homebusinesstalk.biz
www.momsebizblog.blogspot.com
Without data to guide you in tracking and evaluating your website's performance, all your site will be is an online announcement that you are in Business. Creating your website is the first part of an Internet Marketing campaign, and the success or failure of your site depends greatly on your website's objectives. By not tracking your website's traffic or performance, your site will fail to accomplish anything.
You need insure that your website is functioning at peak efficiency. One of the first indicators of how well your site is working for you is finding out the number of visitors in a given period of time. A good baseline measurement is a month in which you haven't been doing any unusual Offline promotional activities.
However, just because you have hundreds or even thousands of website visitors does not mean your site is successful. These visitors could be browsers who visit and do not purchase anything... That is why it is so important to monitor the number of visitors to your site who made a purchase. This figure is called the site conversion rate, and it is an essential element of the effectiveness of your website.
To find the site conversion rate, take the number of visitors per month and figure out the percentage of them that actually performed the action your site is set up for. For example, if you had 2,000 hits to your site, but only 25 of them purchased your product, your site conversion rate equals 1.25%. To get this figure, take your number of visitors and divide that figure by the number of visitors who made a purchase. Then divide that result by 100 (25 ?00 X 100).
If your website is set-up to get visitors to fill out a optin form. Remember, to figure out what the difference is between your site conversion rate and your sales conversion rate. Why? Because that a visitor who fills out your optin form does not necessarily become your customer. However, whether your site is set-up to sell a service or product, or to get the visitor to fill out a optin form, the site conversion rate will measure the success or failure of your website whenever you make changes to the site.
You need to implement some additional marketing tactics if you find that Traffic to your site is extremely low. There are several effective methods to improve the flow of traffic to your website, particularly launching a search Engine Optimization campaign. This campaign is Targeted at increasing your position in search engine results so that consumers can find your pages faster and easier. You have two options you can use. You can research the steps you need to take to improve your search engine rankings, or employ a search engine optimization company to do the work for you. Then, after your have improved your search engine positions, make sure you keep on top of them by regular monitoring and modifying of your efforts to maintain high positions.
Another factor to examine is how easy it is for a visitor to navigate or browse y9ur website. For example, if your goal is for the visitor to fill out an optin form, is this optin form easily accessible. Or does the visitor have to go through four levels to get to it? If it's too difficult to get to, the customer may just click through and move on to another site. Make sure your buttons are highly visible, and the path to your optin form or ordering page quickly accessible.
Finally, have a professional evaluate the copy on your website. The goal is, of course, to get your visitor to make a purchase or fill out your optin form. Website copy must be specifically geared to your online campaign and the right copy can make the difference between profit and loss in your online campaign.
Dania
www.makingmoneyhowto.biz
www.homebusinesstalk.biz
www.momsebizblog.blogspot.com