Kontera: Alternative Contextual Ads for Mobile Marketing

depotgang · 06-27-2011, 12:25 PM

When you are looking for ways to monetize your mobile content, contextual advertising is a great way to provide relevant content that will appeal to users in an unobtrusive way. The Kontera contextual advertising program provides, ‘Relevant ads,’ and ‘Related Information,’ which are two formats of contextual ads that are blended in with the page’s content for users of iOS devices such as the iPhone, iPad and iPod along with Android devices.

The ‘Related Information,’ product allows users to tap on a highlighted phrase to access additional content relevant to what they are already reading. These links are placed within relevant phrases on the page, and the cool part is that the ads only appear after the user has clicked on the highlighted link. So users see the ads only when they choose to see the ads.

Kontera is one of the leading contextual advertising companies. With a focus on keyword advertising technology that is unobtrusive to the user, Kontera is a great solution for monetizing your mobile traffic in a way that will not offend your mobile subscribers.

Contextual keyword advertising is effective because the ads that appear are closely related to and fit in with the content of the site. If the reader has done a search on a particular topic, and now they are exploring the page that they have landed on because it fits within the criteria of their search, they are going to be more receptive to a contextual ad on the same topic even using similar keywords to the ones they used in their original search.

For mobile advertisers, your ads get placed across Kontera’s broad network of 15,000 publisher sites for maximum exposure. Both the, ‘Relevant Ads,’ and ‘Relevant Info,’ are based on the powerful Kontera Synapse platform, which provides advanced semantic analysis and uses context to understand the user’s intentions, thereby delivering the most relevant ads possible.

“We are extremely pleased to deliver a comprehensive suite of products across a wide range of mobile devices, which allows us to serve our customers in more ways,” said Yoav Shaham, CEO of Kontera. “We’ve built the core Kontera Synapse platform as a highly intelligent and scalable foundation.

Getting started with a contextual advertising network such as Kontera is easy. You can visit their website and see if you fit within the guidelines of their program. They have certain content category guidelines, and qualification guidelines for your site, or for your mobile campaigns.

The Kontera contextual advertising program really offers a win-win for both publishers who are looking for effective ways to monetize their content, and advertisers who are trying to reach the mobile marketplace.

With the ever expanding popularity of mobile devices, and with more users accessing the Internet using smart phones and mobile devices that PCs, the future of mobile marketing is looking quite promising and soon it will almost become a requirement for those who want to expand the reach of their brand and engage with users in the exponentially expanding mobile marketplace.

Alternative contextual advertising is just one of the many topics that you will learn about when you visit, http://www.mcreasite.com/blog. Come check out the blog and discover lots of tips and strategies for Internet marketing success.

06-27-2011, 12:25 PM	#1
depotgang Laser Traffic Pro War Room Member Join Date: Oct 2005 Location: San Diego, Ca , USA. Posts: 1,253 Thanks: 12 Thanked 154 Times in 69 Posts Contact Info	Kontera: Alternative Contextual Ads for Mobile Marketing When you are looking for ways to monetize your mobile content, contextual advertising is a great way to provide relevant content that will appeal to users in an unobtrusive way. The Kontera contextual advertising program provides, ‘Relevant ads,’ and ‘Related Information,’ which are two formats of contextual ads that are blended in with the page’s content for users of iOS devices such as the iPhone, iPad and iPod along with Android devices. The ‘Related Information,’ product allows users to tap on a highlighted phrase to access additional content relevant to what they are already reading. These links are placed within relevant phrases on the page, and the cool part is that the ads only appear after the user has clicked on the highlighted link. So users see the ads only when they choose to see the ads. Kontera is one of the leading contextual advertising companies. With a focus on keyword advertising technology that is unobtrusive to the user, Kontera is a great solution for monetizing your mobile traffic in a way that will not offend your mobile subscribers. Contextual keyword advertising is effective because the ads that appear are closely related to and fit in with the content of the site. If the reader has done a search on a particular topic, and now they are exploring the page that they have landed on because it fits within the criteria of their search, they are going to be more receptive to a contextual ad on the same topic even using similar keywords to the ones they used in their original search. For mobile advertisers, your ads get placed across Kontera’s broad network of 15,000 publisher sites for maximum exposure. Both the, ‘Relevant Ads,’ and ‘Relevant Info,’ are based on the powerful Kontera Synapse platform, which provides advanced semantic analysis and uses context to understand the user’s intentions, thereby delivering the most relevant ads possible. “We are extremely pleased to deliver a comprehensive suite of products across a wide range of mobile devices, which allows us to serve our customers in more ways,” said Yoav Shaham, CEO of Kontera. “We’ve built the core Kontera Synapse platform as a highly intelligent and scalable foundation. Getting started with a contextual advertising network such as Kontera is easy. You can visit their website and see if you fit within the guidelines of their program. They have certain content category guidelines, and qualification guidelines for your site, or for your mobile campaigns. The Kontera contextual advertising program really offers a win-win for both publishers who are looking for effective ways to monetize their content, and advertisers who are trying to reach the mobile marketplace. With the ever expanding popularity of mobile devices, and with more users accessing the Internet using smart phones and mobile devices that PCs, the future of mobile marketing is looking quite promising and soon it will almost become a requirement for those who want to expand the reach of their brand and engage with users in the exponentially expanding mobile marketplace. Alternative contextual advertising is just one of the many topics that you will learn about when you visit, http://www.mcreasite.com/blog. Come check out the blog and discover lots of tips and strategies for Internet marketing success.
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