Fabian Tan

It is a common belief among many marketers that the more you mail out to your list, the more sales and the more money you will make. Is this true? Well, the answer is 'it depends'. The fact is, every list is different and unique. One list might be more receptive to receiving more emails while people on another list will unsubscribe immediately at the sight of frequent emails.

However, what I have found is this: it is better to mail more often than it is to mail less. It is better to 'over market' than it is to 'under market'. In other words, if you asked me to choose between mailing 2 to 3 times per week or mailing just once per week, I would choose the first option every time. The more times you contact your prospects, the more chances you have to strengthen that relationship you have with them (if you're writing quality emails) and also give them more chances to buy your products.

Now, what happens when you mail out less than once per week? Well, chances are your list is going to forget you even exist. They will start to think you are not as 'busy' as you can be with them. Mailing more often shows that you are more in touch with your subscribers.

One great idea is to ask your subscribers for feedback when they sign up for your list. Ask them how often they want to receive your emails, then take it from there. You can also set up a follow-up message only after weeks after they sign up for your list that asks for their feedback. All said and done, you have to test the frequency of your mailings to see what schedule pulls optimum results for you.

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