Making The Most Of Google Adwords Content Network

by cdn1
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Marketers doing paid advertisements with Google Adwords often are not using the content network to drive traffic because of fear that this is not a profitable proposition. What they see as a better option is to go on the search network because people are doing search anyway, and your ads displayed on search terms they are searching, will be the better option.

Click frauds are talked about frequently and fear of getting massive traffic that are not converting makes an advertiser fearful with this advertising type. Others are also talking about not really getting better performances with this advertising program and even paying so much cash for non-quality clicks.

But advertisers with Google Adwords done on the search network are also having some concerns facing them in the advertising platform. If you are doing your paid advertising campaign on the search network you will also be faced with some realities.
  • Google Adwords has innovations imposed that you, as advertisers, should focus more on quality score to make your advertising efforts more to your advantage. You will be rewarded though, if you have a high quality score.
  • Your Google Adwords ads will be deactivated with no reasons given at all, and even without informing you. This will be done if you have consistent low click through rates, although no standard figures are given for this click through rate basis.
  • With so many competitions on your niche, the advertising game is even getting harsher. Ad costs and to be on the top search results sites are getting higher and may no longer be competitive.
To be on the content network meanwhile, you can still be given better advantages for you if you are doing consistent and efficient strategies.
Have a try with the content network and you just need to do some effective things to be more successful with your paid advertising efforts on Google Adwords.
  • Use different keywords in your ads which you can use in different ad sites, and these words may not be those ranked terms that have also high prices. The lower priced keywords may just give you a lot of savings on your ad expense because you are not spending on higher priced words.
  • Target only the medium ranked keywords and you will probably get traffic that may not be massive at all but also can give a fair conversion rate for your efforts. With the medium ranked keywords that you bid on you may get results that can be more profitable and with better return on investments for your ad program.
Monitor and track your ad campaign on the content network. Ads that are placed on sites that are turning out a good performance should be retained and those on non-performing sites should be deactivated.

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#adwords #content #google #making #network

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