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It would certainly seem that people without mobile phones are now in the minority. You see them everywhere. People from all walks of life are carrying them around, using them to communicate with others via voice and text, and many can even surf the web and allow you to shop, make reservations, and do essentially anything else you can do on a computer.

This presents a great opportunity to marketers looking to expand their reach beyond the scope of standard internet marketing. SMS text marketing allows us to reach people regardless of where they are or how accessible a standard computer may be to them at the moment. Additionally, competition is far lower, giving you a much stronger presence among your prospects.

Of course, there is a right way and a wrong way to implement this type of marketing, which is essentially why this article was written. As with any other type of marketing, it is fully possible for you to “blow it” and not get anywhere near the results you're after. The most important activity you can engage in when it comes to mobile text marketing is planning. Do NOT overlook this critical fact!

To get the best return on your investment, you will need to apply the perfect combination of offer, creativity, and etiquette. Any variation in these three things can have profound effects on your effectiveness. It is best to maximize them to the best of your ability prior to launching your first campaign. You will obviously be able to test and tweak as you go, but the stronger your starting position happens to be, the better.

This article is focused on etiquette, which may be the most important of the three big factors. We will now take a look at five incredibly important etiquette tips that could mean the difference between the success and failure of your business.

5 SMS Text Message Marketing Etiquette Tips – You Absolutely MUST:

1. Be clear and concise.

With mobile marketing, you can't be nearly as “wordy” as you may otherwise be with traditional online marketing. There simply isn't enough space. You've got to get to the point... and now! No setting them up for something, no lengthy explanations or case studies. What do you offer and what action do you want them to take? Believe it or not, your prospects will appreciate your straightforward approach.

2. Watch your mouth!

In addition to obviously not being too vulgar or controversial, you also don't want to be too loose with your language. Be professional. Select your words wisely.

3. Tell the Truth

It's the 21st century, and hype is almost completely dead. If your offer isn't good enough to stand on its own merits, then go back to the lab and increase its value. Don't bring it to the marketplace until it is worthy of your prospects' hard-earned dollars. Hype generally indicates that “what a product lacks in quality can be made up for with slick marketing.” Very few people still fall for this garbage.

4. Be nice.

I know. Too obvious. But this is a basic fundamental which must be practiced daily, so never get lazy with it or undermine its importance. Being polite, courteous, and genuine is a huge asset to not just your business, but your whole life. Seek to become a little more friendly each day and you'll go far!

5. Give gifts.

As with any other form of marketing, you never want to bombard your prospects or customers with offers. Take off the polyester suit every now and again and just give your readers value. Give them a free report. Send them to a cool video. Give them a great barbecue recipe. Let them know that you're more than just a used car salesman trying to milk them for every last cent.

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