Five Important SEO Copywriting Elements
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Five Important SEO Copywriting Elements
Here are five things that make your content easy to digest for search engines so you can rank as well as possible.
1. Title
It does not matter whether you optimize up-front or later, you need to know what keywords you’re targeting and include them in the title of your content. It’s generally accepted that the closer to the front of the title your keywords are, the better. But it is important that they appear in the title somewhere.
It’s crucial that your CMS or blogging software allow you to serve an alternate title in the title tag (which is the snippet of code Google pulls to display a title in search results) than the headline that appears on the page. WordPress, Genesis builds this and many other SEO functions into your posting interface, in addition to all its design controls.
Having keywords in your title is also important when people link to you. When your keywords are there, people are more likely to link to you with the keywords in the anchor text. This is an important factor for Google to determine that a particular page is in fact about a particular subject.
Try to keep the length of your title under 72 characters for search purposes.. By doing this, thee full title is visible in a search result, increasing the possibility of a click-through.
2. Meta-Description
SEO copywriting is about ranking and what your content looks like on a search engine results page (SERP). The meta description of your content will generally be the “snippet” copy for the search result below the title, which determines whether or not you get the click.
It’s qustionable whether keywords in your meta-description influence rank, but it doesn’t matter if they do or don’t. You want to lead off your meta-description with the keyword phrase and concisely summarize the page as a reassurance to the searcher that your content will satisfy what they are searching for.
Try to keep the meta description under 165 characters so the full description is visible in the search result. Remember, you can create a meta description in WordPress right in the posting area with Genesis and other themes and plugins that add SEO functionality.
3. Content
Searh engines love unique and regularly updated content. But you already know that. For search optimization purposes (and just general reader-friendliness) your content should be tightly on-topic and strongly centered on the subject matter of the desired keyword phrases. Keep in mind, that very brief content may have a harder time ranking over a page with more substantial content. Try to create a content body length of at least 300 words.
4. Keyword Frequency
Keyword frequency is the number of times your targeted keyword phrase appears on the page. Keyword density is the ratio of those keywords to the rest of the words on the page. It’s generally accepted that keyword frequency affects ranking (and that makes logical sense). Keyword density, as some sort of “golden” ratio, probably doesn’t.
So what is appropriate frequency? The appropriate frequency is via the ratio of those keywords to the rest of the content, so density is still a metric you need.
In other words, the only way to tell if your repetition of keywords is super or spammy is to measure that frequency against the overall length of the content. A keyword density greater than 5.5% could find you guilty of what’s called keyword stuffing, which tends to make Google think you’re trying to trick them. You know that is a bad idea. Keep in mind that you don’t need to carelessly repeat keywords to optimize. You might get the opposite result.
5. Linking Out
Linking is the fundamental basis of the Internet. Search engines want to know you’re sufficiently “connected” with other pages and content, so linking out to other pages matters when it comes to search engine optimization. When linking out keep these practices in mind:
Link to relevant content fairly early in the body copy
Link to relevant pages approximately every 120 words of content
Link to relevant interior pages of your site or other sites
Link with naturally relevant anchor text
These rules are related to current best practices. So don’t get hung up on these practices; focus on the point behind what search engines are looking for – giving those human searchers quality results.
Dania
www.makingmoneyhowto.biz
www.homebusinesstalk.biz
www.momsebizblog.blogspot.com
Here are five things that make your content easy to digest for search engines so you can rank as well as possible.
1. Title
It does not matter whether you optimize up-front or later, you need to know what keywords you’re targeting and include them in the title of your content. It’s generally accepted that the closer to the front of the title your keywords are, the better. But it is important that they appear in the title somewhere.
It’s crucial that your CMS or blogging software allow you to serve an alternate title in the title tag (which is the snippet of code Google pulls to display a title in search results) than the headline that appears on the page. WordPress, Genesis builds this and many other SEO functions into your posting interface, in addition to all its design controls.
Having keywords in your title is also important when people link to you. When your keywords are there, people are more likely to link to you with the keywords in the anchor text. This is an important factor for Google to determine that a particular page is in fact about a particular subject.
Try to keep the length of your title under 72 characters for search purposes.. By doing this, thee full title is visible in a search result, increasing the possibility of a click-through.
2. Meta-Description
SEO copywriting is about ranking and what your content looks like on a search engine results page (SERP). The meta description of your content will generally be the “snippet” copy for the search result below the title, which determines whether or not you get the click.
It’s qustionable whether keywords in your meta-description influence rank, but it doesn’t matter if they do or don’t. You want to lead off your meta-description with the keyword phrase and concisely summarize the page as a reassurance to the searcher that your content will satisfy what they are searching for.
Try to keep the meta description under 165 characters so the full description is visible in the search result. Remember, you can create a meta description in WordPress right in the posting area with Genesis and other themes and plugins that add SEO functionality.
3. Content
Searh engines love unique and regularly updated content. But you already know that. For search optimization purposes (and just general reader-friendliness) your content should be tightly on-topic and strongly centered on the subject matter of the desired keyword phrases. Keep in mind, that very brief content may have a harder time ranking over a page with more substantial content. Try to create a content body length of at least 300 words.
4. Keyword Frequency
Keyword frequency is the number of times your targeted keyword phrase appears on the page. Keyword density is the ratio of those keywords to the rest of the words on the page. It’s generally accepted that keyword frequency affects ranking (and that makes logical sense). Keyword density, as some sort of “golden” ratio, probably doesn’t.
So what is appropriate frequency? The appropriate frequency is via the ratio of those keywords to the rest of the content, so density is still a metric you need.
In other words, the only way to tell if your repetition of keywords is super or spammy is to measure that frequency against the overall length of the content. A keyword density greater than 5.5% could find you guilty of what’s called keyword stuffing, which tends to make Google think you’re trying to trick them. You know that is a bad idea. Keep in mind that you don’t need to carelessly repeat keywords to optimize. You might get the opposite result.
5. Linking Out
Linking is the fundamental basis of the Internet. Search engines want to know you’re sufficiently “connected” with other pages and content, so linking out to other pages matters when it comes to search engine optimization. When linking out keep these practices in mind:
Link to relevant content fairly early in the body copy
Link to relevant pages approximately every 120 words of content
Link to relevant interior pages of your site or other sites
Link with naturally relevant anchor text
These rules are related to current best practices. So don’t get hung up on these practices; focus on the point behind what search engines are looking for – giving those human searchers quality results.
Dania
www.makingmoneyhowto.biz
www.homebusinesstalk.biz
www.momsebizblog.blogspot.com