Fabian Tan

Do you want to write subject lines that get attention and ultimately get you sales? I bet you would if you are doing any kind of email marketing. Sadly, the art of writing powerful subject lines is not one that is often discussed about, but it plays probably the biggest role in determining whether your emails get opened and read.

Here is to write them professionally to grab attention:

1. Make It Eye-Grabbing

If you want to capture the attention of your subscribers, you need to stick out like a sore thumb! In a good way, of course. While many marketers are using similar, uninspiring headlines, what you want to do is to create a headline that incites curiosity and taps into their deepest desires and fears.

2. Qualify Your Email

Not everyone who signs up to your list is after the same thing, especially if you are targeting a broad niche market. For example, if your niche market is Internet marketers, many of the people on your list will be at different levels of their business. So one way to target your prospects is by qualifying your email. If you want to target beginners, you can say 'For New Internet Marketers Only'. Almost all the new marketers on your list will open the email!

3. Don't Deceive Your Subscribers

Emails that trick subscribers may get attention in the short term, but at the cost of reputation. People don't like being tricked, and if you make them think they have got an affiliate payment when you are actually promoting a product, you will lose them forever. So don't deceive your subscribers.

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