Web Design for Small Businesses

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More and more people are deciding to start their own small online business as a way of dealing with uncertain economic times. Many online entrepreneurs see the Internet as a way to make money. The best way to do that is to have your own website. Having your own website means you need to pay some attention to the way it is designed.

You may have had the experience of browsing the web and seeing websites that are designed so badly that you have no idea what you are looking at. The pages are difficult to navigate, the colors hurt your eyes and the text is about as legible as your doctor’s prescription. Being an online entrepreneur, you need to focus and what your customers would want from your website and arrange to have your web design accordingly.

1. Web design is important

Let’s face it -- first impressions do count for a lot. As much as many people love to quote the old saying “don’t judge a book by its cover,” it is just not true online. On the web, there is so much variety and choice. If a visitor does not like what your site looks like, he or she will move on in a heartbeat. You need to have a website that looks crisp, clean and well organized. It should be easy to navigate and simple to understand. The site needs to be user-friendly.

2. Avoid flashy gimmicks
There are many advances in technology that allow websites to have features that were never thought of before. You need to avoid falling into the trap of having all the flashy gimmicks on your site. They will only confuse your site visitors. You would do well to avoid using bland templates too. Try browsing through sites similar to yours and see which features you like and which features you want to avoid.

3. Be consistent
As you go on with your online business, you may have to update your site and add pages and other content. Make sure that your latest updates and posts do not look vastly different from the earlier ones or your site will look confused and unprofessional. There needs to be consistency.

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