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Old 07-08-2011, 07:51 PM   #1
John A. Goodwin
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Default What is Search Engine Optimization or SEO

Whenever you are looking for something on the internet and you type words into the search engines like Google, Yahoo or Bing, you are shown sites listed in the search results. The results are listed as to what the search engine believes is the most relevant to your search.

The so-called relevance is measured by the analysis of the content of a site and several other things. The most important measure though is on the number of and the quality of links that a particular page has. To put it simply, the links on the page are like votes.

Search engine optimization actually involves creating a page that contains keywords that most people use when they search. It also involves getting links from other web pages as these shows just how important your page is compared to other similar pages.

SEO is ensuring that your site can be seen in search engine results when words or phrases are types in by users that are relevant to your niche or what your site in offering. SEO is a sort of quality control mechanism for sites.

How to Make Your Site SEO-friendly

1. It is best to ensure that the content of your web page is focused on the key phrases and key words that your potential site visitors use when they are searching for goods and services that you offer.
2. You can make your site SEO-friendly you need to use title tags on your site’s pages. You can use keywords in your title.
3. Use a description tag that also contains the key phrase or key words that appear on your page. You need to add the keywords that are related to each of your pages in the keyword tags also.
4. Interlink the pages so that you can facilitate what is termed as “spidering.” Search engines use “crawlers” that index pages in a website. Having interlinks help a lot.
5. Make sure that you publish new content on your site’s home page regularly. This entices regular visitors to visit your site more often. It also means that your site gets crawled regularly, too.

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