Effective List Building Strategies

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List building is a great way for online businesses to stay in touch with their customers and site visitors which can be converted into customers. There are many ways to build lists and most of the ways that have been used before still work as effectively today as they did then.

The following are some list building strategies that you can use to make your list become longer.

Have an Excellent Landing Page
A landing page is a webpage that features an auto-responder email form. Once a visitor is on this page, he or she can subscribe to your mailing list by filling-up a simple form that requires their email address. The best way to create a good landing page is to look at the more successful ones on other websites and use them as a pattern.

Make Freebies Available
The best list building strategy is to offer a freebie to your landing page’s visitors. When you offer them something for free, they get enticed into joining your mailing list.

One of the most popular freebies is an e-book or a simple e-course that is related to your niche. The e-book can be a “free gift” that your visitors can receive right after they sign-in or join your mailing list. An e-course can be a series of emails that contain lessons or guides which they receive within a certain period of days after they have subscribed or joined the mailing list.

Generate Traffic for the Landing Page
This is probably the most important strategy of all. The thing is, a landing page will only work if there are people who have been directed to it. There are a lot of ways that traffic can be generated. One of the more popular methods is article marketing. All you need to do is write articles related to your niche and submit them to the many article directories and making sure that a link to your landing page appears in the author’s resource box. Avoid the use of article writing software or article spinner software when re-writing articles. Such software creates articles that make no sense to read as they simply replace certain words to make the article appear different from the original. If you must use such software, make sure that you edit the article that has been generated and correct any grammatical errors. It will not be flattering for your site if your articles have glaring grammatical errors, or much worse, is an unreadable pile of gibberish.

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