Fabian Tan

Article marketing is probably one of the most cost-efficient and high prospect-generating ways to drive traffic to your website out there. The truth is, anyone can get out there with a bunch of optimized articles and start generating targeted traffic to their website by the weekend.

Here is another less mentioned 'perk' of article promotion: it is a great way to brand yourself as an authority figure in your niche.

Here is how to do it:

1. Write articles that are original. If you write articles with original and new content, people will sit up and take notice immediately. Writing 'me too' articles is less likely to achieve the same effect. So write hard-hitting articles that deliver strong opinions and content, and you'll become an authority figure in no time.

2. Don't be a perpetual product pusher! In other words, provide content to your readers as well as mixing them up with promotions. Write pre-sell reviews of affiliate products instead of blatantly promoting them all the time. This will get you more readership and greater word of mouth.

3. Get your articles all over the Internet. Allow others to republish your articles, and distribute your articles to dozens of article directories. Submit all your articles to the best directories to expand your marketing reach.

4. Use your articles to build a list by driving your traffic to an opt-in page. By building a list, you have a mechanism where you can contact your potential prospects over and over again with content and promotions.

These 4 'shortcuts' will take you to the upper echelons of article marketers in no time!

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