Fabian Tan

One of the secrets to shortcut your way to Internet marketing success is to land a few successful joint ventures, particularly if the JV's are with marketers who are currently more successful than yourself. Why are JV's so important? In a nutshell, they allow you to gain leverage by using the resources of others, something that you don't have if you go it alone.

Although there are many definitions of a joint venture, I like to go with the broadest one. Whenever you use the resources of another marketer for mutual benefit (to increase your marketing reach, to create a product together etc, you have a JV). So even if you merely get another marketer to promote your product for you, and you promote his product as well, that's a JV in my book.

The reason why JV's work so well is because you get to leverage the time, resources and skill sets of other marketers for mutual gain. If you don't have time to create a product, you can always set up something with a marketer who does, and he can create the product while you market it later. If someone else has a big list and you have a high-converting product, you can set up something mutually beneficial to help each other make more money.

Of course, getting lucrative joint ventures is not a piece of cake. Far too many people go about it like amateurs. They contact other marketers and only talk about themselves and their products. That's the wrong way to do it! Always talk about what you can do for the other marketer first and you are far more likely to get a more positive response.

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