Fabian Tan

Have you decided to implement an article marketing strategy for your business? If the answer is yes, it's a wise decision! Submitting articles is a great way to get free traffic to your website without much effort. Below, I have listed the 5 steps for using articles to get a rapid influx of traffic:

Step 1 – Research your topic before you write your articles. You need to know your market and your prospects before you ever set out to write a single word. Check out other articles, books, forums and sign up for newsletters to give you clarity about what the market lacks and what they are crying out for.

Step 2 - Choose profitable topics by doing your keyword research. Use tools such as Google's Keyword Tool or Wordtracker to pick out the keywords that are receiving the most searches on the search engines. Then base your article topics around those keywords.

Step 3 – Crank out killer titles for your articles. Having a great title alone can drive a ton of traffic to your article. Your title is the first thing your prospects so make sure it is attention grabbing and benefit-driven.

Step 4 – Load your articles with full of meaty content to show that you care about your readers. Remember, if you write poor articles, your readers won't visit your website, let alone buy your products! So always include top-draw information in your articles.

Step 5 – Write a resource box that grabs them by the eyeballs and leads them directly to your website. Whether you are directing your visitors to a sales page or a squeeze page (recommended), make sure your resource box asks this question for your readers 'What's In It For Me?' Your readers need to know precisely what's in it for them so they will click through to your site and take action.

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