Ten Tips on Writing a Great Landing Page

dania1021 · 07-13-2011, 01:41 AM

I hope you had a awesome 4th of July! I took a mini vacation and took the kids to beach.

I have been recovering ever since, so it has been hard to write.

The kids are still on Summer break (they have Summer Camp until noon) so by time I finish dealing with them I am exhausted.

Ten Tips on Writing a Great Landing Page

Any page of your site or blog is a landing page. Every page should be optimized to move your visitor along whatever course you provide toward a sale, a blog subscription. or newsletter.

If your reader is responding to a banner, Google Ad, text ad, or email you need to create a landing page that provides additional information with clear benefits and features. Your potential customer has initiated some sort of relationship with you and you need to keep him or her interested.

Here are ten tips on writing a great landing page.

1. Ensure your headline refers directly to the place from which your visitor came or the ad copy that drove the click. Match your language as exactly as you can. Try to be exact or pretty close to it. By doing this you keep your visitor oriented and interested. This is the most important aspect of your landing page.

2. Provide an obvious call to action. It does not matter if you use graphic buttons or hot-linked text (or both), tell your visitor what they need to do. I use a minimum of 2 calls to action in a short landing page, 3-5 in a long landing page.

3. Write in the second person - You and Your. No one cares about you, your company, or even your product or service. They only want to know how it benefits him or her.

4. Write a unmistakable, convincing message, not to highlight your ability to write a witty phrase. Remember you are writing a business document

5. Do you a write long copy or short copy? Your visitor will read a long copy as long as you keep building a strong, convincing case for him/her to act. But, not every product or service will require the same amount of copy. A longer copy works when you're looking to close a sale. A shorter copy works for a subscription sign-up or something that doesn't necessarily require a cash commitment.

6. Emphasize your goals. Keep your body copy on point as a logical sequence from your headline and offer. Don'tinclude divergent thoughts and additional services. These digressions will result in a lost conversion.

7. Place the most pertinent points at the beginning of paragraphs and bullets. Most readers skim and skip through a document. So make sure to place the most important points first.

8. Most people read beginnings and ends before they read middles. Make sure you keep your most crucial, swaying claims in these positions.

9. Your first paragraph should be short, no more than 1-2 lines (that's lines, not sentences.) Vary your paragraph line length from here. It helps create visual difference and easier to read your copy. Your paragraphs should not be more than 4-5 lines.

10. Write to the screen. Use blank piece of paper to visualize and draw where your text, buttons, and design elements will go. Take into account how much of your content will be seen "above the fold" or at the first screen. If your copy is long, you'll want to make sure you repeat essential calls to action, testimonials and other elements so no matter where your visitor, there is a visible ACT NOW link or button.

Keep in mind that design elements are crucial, also. The color, images, layout as well as audio and video components will keep potential customers interested and boost response.

Dania
www.makingmoneyhowto.biz
www.homebusinesstalk.biz
www.momsebizblog.blogspot.com

07-13-2011, 01:41 AM	#1
dania1021 Advanced Warrior War Room Member Join Date: Jan 2011 Location: Pembroke Pines, Florida Posts: 608 Blog Entries: 13 Thanks: 6 Thanked 88 Times in 71 Posts	Ten Tips on Writing a Great Landing Page I hope you had a awesome 4th of July! I took a mini vacation and took the kids to beach. I have been recovering ever since, so it has been hard to write. The kids are still on Summer break (they have Summer Camp until noon) so by time I finish dealing with them I am exhausted. Ten Tips on Writing a Great Landing Page Any page of your site or blog is a landing page. Every page should be optimized to move your visitor along whatever course you provide toward a sale, a blog subscription. or newsletter. If your reader is responding to a banner, Google Ad, text ad, or email you need to create a landing page that provides additional information with clear benefits and features. Your potential customer has initiated some sort of relationship with you and you need to keep him or her interested. Here are ten tips on writing a great landing page. 1. Ensure your headline refers directly to the place from which your visitor came or the ad copy that drove the click. Match your language as exactly as you can. Try to be exact or pretty close to it. By doing this you keep your visitor oriented and interested. This is the most important aspect of your landing page. 2. Provide an obvious call to action. It does not matter if you use graphic buttons or hot-linked text (or both), tell your visitor what they need to do. I use a minimum of 2 calls to action in a short landing page, 3-5 in a long landing page. 3. Write in the second person - You and Your. No one cares about you, your company, or even your product or service. They only want to know how it benefits him or her. 4. Write a unmistakable, convincing message, not to highlight your ability to write a witty phrase. Remember you are writing a business document 5. Do you a write long copy or short copy? Your visitor will read a long copy as long as you keep building a strong, convincing case for him/her to act. But, not every product or service will require the same amount of copy. A longer copy works when you're looking to close a sale. A shorter copy works for a subscription sign-up or something that doesn't necessarily require a cash commitment. 6. Emphasize your goals. Keep your body copy on point as a logical sequence from your headline and offer. Don'tinclude divergent thoughts and additional services. These digressions will result in a lost conversion. 7. Place the most pertinent points at the beginning of paragraphs and bullets. Most readers skim and skip through a document. So make sure to place the most important points first. 8. Most people read beginnings and ends before they read middles. Make sure you keep your most crucial, swaying claims in these positions. 9. Your first paragraph should be short, no more than 1-2 lines (that's lines, not sentences.) Vary your paragraph line length from here. It helps create visual difference and easier to read your copy. Your paragraphs should not be more than 4-5 lines. 10. Write to the screen. Use blank piece of paper to visualize and draw where your text, buttons, and design elements will go. Take into account how much of your content will be seen "above the fold" or at the first screen. If your copy is long, you'll want to make sure you repeat essential calls to action, testimonials and other elements so no matter where your visitor, there is a visible ACT NOW link or button. Keep in mind that design elements are crucial, also. The color, images, layout as well as audio and video components will keep potential customers interested and boost response. Dania www.makingmoneyhowto.biz www.homebusinesstalk.biz www.momsebizblog.blogspot.com
	Convert content into unique articles DupliTerminator Traffic Dashboard Hot Article Spinner unique, profitable articles! FREE "Squidoo" Report - "How to Get 600 Visitors in One Day From 1 Squidoo Lens