How To Analyze Your Site's Traffic

by cdn1
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The importance of analyzing website traffic is crucial to an online business continued existence because not knowing where you are going to can lead to your business' downfall. You may have consistent traffic coming to your site but if you are not getting revenues then you may have gotten the kind of visitors that are not buying your products.

Your website's success or failure can be determined by knowing and analyzing the kind of traffic that you have, whether they are really the targeted quality type of people that can be motivated to buy. Not knowing these data may lead your business to just fade away and close shop because you do not know where to get those people who will buy your products.

How to take the information needed and convert these to positive results can be your goal and you will need a software tool to track this kind of traffic and furnish your data for a comprehensive analysis of this traffic.
From the data furnished you can refine your website to suit your visitor's needs and thus improve revenues.

The software tracking tool must be able to furnish you data for evaluation purposes. These are the following:
  • You need to know the number of visitors coming to your website. You also must have data on where these visitors come from.
  • You have to know the referrer site of these visitors, or if they come from an affiliate site. The data when they entered your website must also be known.
  • Data on the length of time they stayed on your page and also on the inside pages that you have are to be determined also. The web pages that your visitors viewed should also be noted.
  • Other data that you want to collect have to be determined also. All this data will be needed when you do your comprehensive analysis of your website in order to make the right adjustment for better performance of these.
All this data can be collected with the right software tool that you use. You need also to understand the words and terms use to describe your traffic kind.
  • "Visit" refers to request by a searcher or user who comes to your website for a specific span of time. This visit can be from a user name or an IP address.
  • "Hits" are requests made by a user for a specific file. These hits can be requests for audio, graphics, video, or CSS files.
  • "Impressions" are the number of times that a web page is accessed to. This can be also called as page view.
With all this data in your possession you can now have a comprehensive evaluation of your traffic. You can make adjustments of your site after the analysis is done.

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