Fabian Tan

Leverage - it is what has made many people rich the world over. Leverage can be powerful or destructive depending on who is using it and the strategy involved. This term is often used in the financial world to describe someone borrowing money to invest in assets that will produce cash flow. But you can also use leverage in business and in Internet marketing.

The leveraging strategy I described above is OPM - Other People's Money. You use the cash of others to invest in assets that will eventually make you a ton of cash. There are a few other forms of leverage you can use - namely OPT and OPA - Other People's Time and Other People's Assets.

In your business, if you don't want to work on the activities that you are not skilled in or are boring, then you can always use someone else's time. You can hire outsourcers to write your content or handle your customer service for you.

But OPA is where the big money is. This is where you lean on the shoulders of giants and become a giant yourself. Let's say you have a product but don't have a list. If you can create a massively appealing product and persuade a few list owners with massive lists to promote your product, you're in the money. You're leveraging on their assets (their lists) and you're going to make sales of your product that you otherwise wouldn't have. You don't own the lists, but the list owners promote your product and you make money!

Getting leverage is the hard part. You have to have something valuable to exchange to get others to work with you. But once they do, you're set.

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