What Is A Google Adwords Reseller?

by cdn1
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The goal of every web business owner is certainly to get first page results and even the first page rankings of the search results pages such that they employ strategies to achieve this. Creating a search engine friendly site and implementing search engine optimization are options they can do in order to achieve the objective of first place ranking.

However, this method may turn out results that may come out in several months yet or even years. They can have another option in Google Adwords in which they can have first page results in no time, although this is a paid option, compared to SEO which is free.

Because of the objective of getting better results through first page rankings, many web marketers are turning to people and companies who offer services that promise them these. Google Adwords resellers are sales persons appointed by Google to sell Adwords with a monthly or yearly sales quota, and because of this pressure they offer sales pitches like the following:
  • An offer of first page results permanent over the duration of their contract. This may be a hard thing to achieve.
  • They offer unlimited clicks which may only be to your disadvantage. Conversions may be hard to realize through this scheme.
  • Continuous listings for weeks and months. This may be even harder to think of.
Google also has appointed Google Adwords Professionals or Program (GAP) who are companies or individuals who want to manage multiple Adwords clients. Their role is to find ways and implement strategies to rank your ads higher at lower bid prices and conversely to increase conversion rates.

The role of a Google Adwords reseller is thus different with that of a Google Adwords professional. Its role is primarily to sell while the latter's objective is to effectively manage your ads in order to give better results.

For a person or company to be a certified professional, they need to meet some requirements from Google which are to pass an online examination and spends an amount for 90 days. After meeting these requirements, a logo will be received which can be placed on the website.

People clicking on this logo will be brought to a status page certifying that the person or company is a qualified professional. This certification will qualify that the company to offer Adwords and manage your websites as well, in order to achieve your objective through the use of Google Adwords.

The Google Adwords reseller program is used by several independent sales channels to help sell search marketing ideas to small businesses, and to help them achieve their goals. The conception is good and is a win-win situation for Google and the individual channels but the practice isn't working out as well as it is hoped.

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