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07-15-2011, 02:17 AM
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| Advanced Warrior War Room Member Join Date: Jan 2011 Location: Pembroke Pines, Florida
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|  How To Construct A Riveting Headline How To Construct A Riveting Headline You have mere seconds to capture a prospect’s attention. One of the single most powerful tools you have to accomplish this task is your headline. There are several keys to a compelling, and selling, headline and a few tips to help you get the job done. Before you can begin Tip One – Know Your Audience Who are your prospects? Who will benefit from your product or service? What problems are they experiencing that relate to your product? In fact, identifying your prospect’s primary problem is the key to a high selling sales letter. Tip Two – How Do You Solve the Problem? How does your product or service answer the question, “What’s in it for me? Determine how your products or services are going to make your prospects’ lives better or solve their problems. Tip Three – What Emotions is Your Audience Feeling? The best headlines embrace or tap into the reader’s emotions. For example, Stop Throwing Money Down the Drain not only evokes curiosity in your reader but if they’re feeling the pinch of the economy they are going to have an emotional reaction to this headline. Tapping into your prospect’s emotions is a powerful selling and attention grabbing tool. We buy based on emotional reasons. (We justify our buying decision based on logical ones, like price, testimonials, guarantees and so forth.) Common emotions used in the headline writing and copy writing process includes but are certainly not limited to: 1. Greed 2. Frustration 3. Pride 4. In Control 5. Respect 6. Anger 7. Smart Tip Four - Use Active language Active language is language that shows movement and commands attention. For example, “Stop Throwing Your Money Down the Drain!” Both Stop and Throwing are active and attention grabbing verbs. Tip Five - Get Personal Use the word “YOU” or “YOUR” in your headline. This helps your reader instantly connect with the headline – as if you’re speaking directly to them. Finally, embrace the techniques that expert copywriters use. Many times a headline: * Makes a promise * Makes an announcement * Asks a question * Arouses curiosity * Is newsworthy When sitting down to write your next sales page spend some time writing headlines. It’s not unheard of for a copywriter to write twenty to thirty different possible headlines. Once you have a list of candidates you can test the top two or three for the best results. The Copywriter's Handbook,...">  The Copywriter's Handbook,..." />The Copywriter's Handbook,...  Ogilvy on Advertising"> Ogilvy on Advertising" />Ogilvy on Advertising  Dania www.makingmoneyhowto.biz www.homebusinesstalk.biz www.momsebizblog.com |
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