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Old 07-15-2011, 03:21 AM   #1
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Arrow 3 Steps to Getting Started in Affiliate Marketing

3 Steps to Getting Started in Affiliate Marketing

The stages to becoming an affiliate marketer are simple and reasonably quick.

Step 1 - Find your niche

Determining the type of affiliate products to promote is easy if you already have a website that you want to optimize. You can simply choose products that are related to your niche subject and either create new sales pages on your site or weave the affiliate links into your existing content.

If you are starting from scratch then you are in a very exciting place to be! The world is open to you, your interests, and your passions. Your first step is to decide on a niche subject for your website. Look to your interests, hobbies and areas of expertise; it is always easier and more satisfying to work with a subject you are passionate about.

Be specific. Making your theme too general will make it difficult to gear your site to a target audience and can make your choice of potential affiliate products unmanageable. It is possible to promote organic gardening and nutrition supplements or pet products and marketing software, buy why? You’re in the affiliate marketing business to make money, right?

Great, let’s make some money.

Finding a niche within your chosen theme will help to give your site more direction. Take the theme ‘parenting’ for example. Trying to design your site to cater for all parents might be a tall order, but appealing to parents of a particular age of child is much easier. Focusing on babies, toddlers or teenagers can help you to gear your site more effectively towards your target audience.

Step 2 – Will your niche make you rich? Researching demand for your niche

There are several ways to find out whether your niche has enough demand to make it work for you. Here are four suggestions to get you started:
  • Chat ‘em up. Join discussion forums related to your theme and see what people are talking about. What question are they asking and what products do they want? These forums can be a great place to promote affiliate products when you get up and running, so building up your reputation as a trusted expert in your field can be worthwhile.
  • Put on your spy gear. Or more simply, check out your competition. If there are no online businesses operating in your chosen niche the chances are there is no demand. Healthy competition should not be feared; if you have a quality site and good products to sell you will be successful.
  • What’s the secret word? Do some keyword research to see what people are looking for. Using a keyword research tool like Overture (now owned by Yahoo!) is a simple way of finding out how many times a particular keyword was entered into a search engine the previous month.
  • What will you sell? Make sure there are plenty of affiliate programs to choose from relating to your niche. There is no point in setting up a great website for affiliate marketing only to discover you have no products to promote. We will discuss methods for finding affiliate programs in the next stage.
Step 3 – Make it worth your time. How to select quality affiliate programs

Businesses establish affiliate programs in two ways, either they will use an affiliate network to advertise and manage their program, or they will manage it themselves.


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Dania
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