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Old 07-15-2011, 09:33 AM   #1
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Default The Benefits of Social Networking for Building Your Brand and Adding Value

With the advent of the whole web 2.0 movement of a few years ago when the Internet ushered in the era of full engagement, user-generated content, and the proliferation of social media, social networking is something that most people who work online do every day. Social networking is a prime opportunity for you to build your brand and manage your reputation. You can use social networking to establish yourself as a subject matter expert, and become a resource to those within your network.

Social bookmarking is one aspect of social networking that allows users to share favorite links to their favorite website and blogs. Some of the advantages of social bookmarking include:

· It increases your online presence outside of your website
· Give you favorable exposure within your niche
· Has the potential to bring lots of traffic to your website
· Brings greater exposure to your content
· Portrays you as a trusted authority

When you participate in social networking and social bookmarking, your goal should not be to sell yourself or your stuff rather it should be to contribute and add value wherever you can. You should strive to inform and educate your network, and share links that will assist them in achieving their goals.

When you share a valuable resource the person you are sharing it with appreciates your efforts and they can begin to see you as a trusted authority in your niche making sharing good content a win-win. The general rule-of-thumb for sharing content is that you should share 80% other people’s content and 20% your content. That way you are not seen as someone who is just looking to constantly promote themselves without adding value.

Here are just a few of the hundreds of social bookmarking websites:

· Digg.com
· Diigo.com
· Del.icio.us
· Furl.net
· Multilply.com
· Blinklist.com
· Linkagogo.com
· Stumbleupon.com
· Faves.com

Twitter is a social networking site that uses the format of micro-blogging to share short, 140 characters of text and links among a network of users. Twitter is a great way to connect with people, and get lots of targeted traffic to your website. With Twitter you definitely have to balance how much self-promotion you do because people will quickly un-follow you if it seems like you are just spamming your links.

There are some cool, free tools that you can use to check where you stand on these social networking sites. This website, which features several free social web tools, is where you can type in your website’s URL and find out how many links you have from one of the sites listed to yours: http://www.ebacklinktool.org/tools/cat/social-web-tools/

Another cool tool that can help you save time and energy is socialposter.com. From this one website you can post your links to dozens of social networking websites.

Social networking is something that you should set aside some time each week to focus on. When your prospective customers see you sharing good content, adding value and interacting with your market you will stay top-of-mind with them and make them more likely to buy from you and be loyal customers.

For more information about social networking and how it can increase your online exposure, you are welcome to visit, http://www.mcreasite.com/blog, where you’ll find lots of tips and strategies for making money online.

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