Fabian Tan

Some people ask if they should build a list or concentrate on article marketing. I ask - why not do both? Yes, you can! You can literally build a list with your articles on the web just by channeling your traffic to a lead capture page is specifically designed to grow your list.

Article marketing works great for list building because it is such an effective trust builder. It builds your credibility with your readers. When you are providing them free information day after day, that is accessible anytime, through your articles, you are building your credibility. When they opt-in to your list and start receiving your offers, who do you think they are going to buy from? You!

This method of getting traffic is far better than sending cold traffic to your lead capture page through pay per click ads or banner ads and attempting to convert them to buy your products this way. It is far better to provide free information upfront in the form of articles, build up that trust, and get them on to your list on a much higher note. That's why many marketers report getting higher opt-in rates from article traffic than other sources.

So now that you know what articles can do for your list building and your business, what should you do now? Start writing and submitting articles! The first article you do will be the hardest, but once you get a bit of practice, and with a bit of determination, everything becomes easy! You will be making money and building a really big list in no time at all!

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