Fabian Tan

The biggest waste of time for any Internet marketer is to send traffic to page that doesn't convert well! It's like throwing money down a drain. A website with a poor conversion rate can be a liability to your business. But you can turn it round with some powerful copywriting that will have it converting just like muscles on steroids.

Here is how to turn your website into a bona fide money maker!

Tip #1: Dig For The Ultimate Headline

You should always be digging for the ultimate headline to use on your sales page. Never be satisfied with your current headline! There is always a chance to improve it. Constantly split-test headlines against each other. Remember, a headline should induce curiosity and also spell out very clearly and with enthusiasm the major benefits of your offer.

Tip #2: Split-Test Like A "Mad Man"

Use a split-tester like Google Analytics to test variables of your ad copy against each other, such as your headline, the design of your opt-in form, with video and with no video, with arrows and no arrows etc. Split-testing is the only way to find out which is the most effective combination of ad copy on your sales page.

Tip #3: Create A Strong Guarantee

A strong guarantee is half the battle won. If you make customers feel like they can't lose for getting your offer, you very well be prepared for the flood of orders. This risk reversal tactic is very powerful, and although you will get your share of people who are just looking to take advantage of the guarantee, the increased number of sales you will get will more than overcome it.

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