What is Mobile Marketing?
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Mobile marketing is making use of the exploding popularity and ubiquity of mobile devices to create demand and generate exposure for your products and services. Over 300 million Americans own a mobile phone, and for many of them it is their only access to the Internet. Since most people who own cell phones carry them with them practically everywhere, your message gets delivered directly into their hands while they are in action, on the move and living their lives. Mobile marketing is about effectively bringing your message to your audience where they are.
According to projections by M:Metrics, the global mobile advertising market will be worth $16 billion by 2011.
Because there are so many different kinds of mobile devices available right now with various operating systems that have different kinds of functionality, let's break down some of the different kinds of mobile marketing campaigns.
· Text messaging (SMS) using common short codes
Users see or hear the short code and send a blank text message to that number, which then subscribes them to a mobile messaging list. You can then send future marketing messages to those subscribers. They can opt-out by replying to a text with the code: STOP and they will be automatically removed.
Most cell phones have the capability to send SMS messages; however, subscribers can choose to not purchase a text messaging plan.
· MMS (Multi-media Messaging Service)
MMS messages can include photos, text, audio or attached video.
· Internet browser
Your marketing messages would appear as banner advertising on mobile websites, games and apps; you can create landing pages and use any other form of online marketing strategy.
· QR Codes
Quick response codes appear 'in the wild,' so-to-speak. These are two-dimensional, graphic codes that have contact data or a URL embedded in the image. A smart phone with a QR reader app installed can scan the code and access information on the web for your business. QR codes are used in print ads, on flyers, tee shirts, car decals--anywhere potential customers might see and scan them using their phones.
· Bluetooth proximity marketing
Proximity marketing is the localized distribution of advertising content that is location specific. Transmissions can be received by people who are in close proximity and who have mobile devices equipped to receive the messages. Proximity marketing is often used at concerts or large events such as conferences; it can be used to broadcast information specific to that venue or audience.
Again, mobile marketing gets your message directly on devices that your target market is engaging with for a good portion of their waking hours during the day. By the end of 2011, about half of the mobile phones in use in the U.S. will be smart phones, which have:
· Internet access
· Email
· Camera
· Video
· GPS
· Music player
With the hundreds of thousands of apps that are being developed and either sold, or given away free, this provides yet another venue for mobile advertising. As people use the apps and play the games, your ad is displayed where they can click on it if it interests them.
Mobile marketing is the way to grab and hold the attention of your target audience, engage them and promote your products and services.
If you are ready to get started with mobile marketing, visit http://mcreasite.com/blog , where you will discover how to expand your brand and grow your business online today.
According to projections by M:Metrics, the global mobile advertising market will be worth $16 billion by 2011.
Because there are so many different kinds of mobile devices available right now with various operating systems that have different kinds of functionality, let's break down some of the different kinds of mobile marketing campaigns.
· Text messaging (SMS) using common short codes
Users see or hear the short code and send a blank text message to that number, which then subscribes them to a mobile messaging list. You can then send future marketing messages to those subscribers. They can opt-out by replying to a text with the code: STOP and they will be automatically removed.
Most cell phones have the capability to send SMS messages; however, subscribers can choose to not purchase a text messaging plan.
· MMS (Multi-media Messaging Service)
MMS messages can include photos, text, audio or attached video.
· Internet browser
Your marketing messages would appear as banner advertising on mobile websites, games and apps; you can create landing pages and use any other form of online marketing strategy.
· QR Codes
Quick response codes appear 'in the wild,' so-to-speak. These are two-dimensional, graphic codes that have contact data or a URL embedded in the image. A smart phone with a QR reader app installed can scan the code and access information on the web for your business. QR codes are used in print ads, on flyers, tee shirts, car decals--anywhere potential customers might see and scan them using their phones.
· Bluetooth proximity marketing
Proximity marketing is the localized distribution of advertising content that is location specific. Transmissions can be received by people who are in close proximity and who have mobile devices equipped to receive the messages. Proximity marketing is often used at concerts or large events such as conferences; it can be used to broadcast information specific to that venue or audience.
Again, mobile marketing gets your message directly on devices that your target market is engaging with for a good portion of their waking hours during the day. By the end of 2011, about half of the mobile phones in use in the U.S. will be smart phones, which have:
· Internet access
· Email
· Camera
· Video
· GPS
· Music player
With the hundreds of thousands of apps that are being developed and either sold, or given away free, this provides yet another venue for mobile advertising. As people use the apps and play the games, your ad is displayed where they can click on it if it interests them.
Mobile marketing is the way to grab and hold the attention of your target audience, engage them and promote your products and services.
If you are ready to get started with mobile marketing, visit http://mcreasite.com/blog , where you will discover how to expand your brand and grow your business online today.