Fabian Tan

One thing that almost no one knows about banner advertising is that it can still be immensely profitable, if done right. What is banner advertising? It is the process of placing banners that advertise your offers on sites that usually get lots of traffic. If you target your ads right, it can be a reliable source of visitors for you.

Here is how to place simple banner ads for tidal waves of traffic:

Step #1: Create Your Banner Creative

To get this method of advertising to work, obviously you need an ad that works! I find that the best kinds of ads are not actually graphic ads in the sense of the word - but text ads. In other words, create a graphic, but only put text in it! People have been conditioned to ignore graphic ads, but when they see a prominent text link, they will click on it. Want to create ads that are almost guaranteed to work? Take your copy from other places where you are getting good results (such as perhaps your signature file on forums, pay per click ads etc), and plug the same text into your ad!

Step #2: Find Banner Networks To Advertise In

Now it's time to find some networks to place your ad in. The one I'm using is AdBrite, but there are other networks like Tribal Fusion, Blue Lithium and of course Google AdWords Image Ads! Google's Image Ads basically works like normal AdWords ads, except you get to place banners to work alongside your text ads.

Step #3: Track And Test

Consistently track and test your campaigns. Create alternative banners to 'compete' against your own banners, so that you will know which ads perform best for you. Spend more money on campaigns that work, and dump those that don't.

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