Fabian Tan

Are you still struggling with AdWords advertising based on conventional methods that have been taught? Then this article might perk you up. I'm about to show you how to go against the grain and reap a high return on investment:

Myth #1 - Set Ads To 'Rotate'

Everyone is saying that you need to have your ads to 'Rotate' (each showing an equal amount of the time). That's either a whole lot of nonsense or lies. You only set your Ad Serving to 'Rotate' once your Quality Score is 'Great'. Before that, go with 'Optimized' to get the higher CTR all the time.

Think about it, your ads which are garnering greater CTR are showing more often, you get a greater Quality Score. Only then, do you put it to 'Rotate' to split-test your ads. Your aim in the beginning is to get a high Quality Score.

Myth #2 - Don't Use The Word 'Free'

It's often said that you can't use the word 'Free' in your ads or you will be penalized by AdWords with higher click costs. Well, I use the word 'free' in almost all my ads because I use it to build a list and I have had no problems for several months. So you can put this one to bed!

Myth #3 - Don't Use Opt-In Pages

Many AdWords users also say that opt-in pages can't work on AdWords. Personally, I've been using opt- in pages with two subscription forms on them and haven't had any problems whatsoever with click costs! In fact, I'm often able to obtain high ad positions because I follow other AdWords rules like putting enough optimized content on the page.

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