Fabian Tan

The most important factor that will determine the success (or failure) of your email is your subject line. Get your subject line right, and people will open your email. Get it wrong, and the majority of people will ignore it, seriously decreasing your response rate. So this is the thing that you should spend the most time on in crafting your email. There are other things that are important like your body copy, your offer and your relationship with your list, but this is the single most important thing that will make a difference.

Here are some tips to write email subject lines that work:

1. Include the key benefit of your offer. If your product promises to help someone to potentially make $1000 per week, then put that in your email headline. This is the key pusher that will get someone to open your email.

2. Increase the curiosity of your reader. This can be done with simple 'tricks' like asking a question or with more daring subject lines like 'For Your Eyes Only' or something similar. Of course, the topic of your email has to be related to your headline or you will lose a lot of subscribers.

3. Personalize your email with your subscriber's first name. It's been proven that personalization that increases the open rate of emails. Most autoresponders these days allow you to personalize your email by inserting a special code.

4. Combine both benefit-driven elements and curiosity-inciting elements to create a powerful email headline. If you can find a way to combine both elements, it will result in stunning open rates.

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