Fabian Tan

Ezine advertising is one surefire method to get an instant blast of targeted traffic to your site. But the trick is in finding the right ezines to advertise in. I have a list of 6 ezines that I blast out to each and every month. This gets me about 300-500 extra leads per month. Not bad.

You will have to do your research though, into what works for generating sales and leads. Different niches will have different ezines that cater to that niche. But the key is in finding the right ezines.

Here are a few tips to get a predictable flow of leads and sales every month from ezine advertising:

1. Start by testing the waters. Find a few low-cost ezines to advertise in. One place to find responsive ezines to advertise in is Directory Of Ezines, which is operated by Charlie Page. You will be able to find publications that match your niche.

2. Once you are making profits, reinvest it by advertising on other ezines. Once you find publications that are working well for you, add them into your list of publications that you will advertise in every month, or every other month. The idea is to 'milk' that ezine for all that it is worth and funnel as many of the potential customers on to your own mailing list.

3. Write killer ad copy. Ask yourself what is the major benefit of your offer and does it match to the demographics of the people on the ezine? Then write your ad to get maximum response. Short solo ads usually work best. The goal is to get the click so people can see your offer.

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