Fabian Tan

The easiest way to ensure perpetual long-term profits from your business is to create a backend system that shoves money into your account without you having to touch it. This can be done by creating a well-structured sales funnel. Basically, what a sales funnel does for you is that it graduates your subscribers through to higher cost products each step of the way.

Here is how a sales funnel would look like:

1. Your Free Product

This is where you are aiming to build a list of subscribers by offering a free product on the front end. This is the start of the whole process so it is very important that your free product over-delivers to give off a great first impression and set the scene for future sales.

2. Your Low-Cost Product ($27-$67)

Create a low-cost product, maybe an ebook for beginners. Create your first customers list here by directing your customers to an opt-in page to subscribe to your customers list.

3. Your Advanced Product ($97-$197)

This is an advanced product - such as a DVD tutorial course of full-blown home study course. This material is for users who are ready to absorb your more advanced information.

4. Your High-Ticket Product ($397-$5000 or more)

Your high-ticket product should preferably be a coaching program or class where you charge up to $400 or more. People generally expect coaching to be expensive, so the higher you raise your price, the more sales you might actually get! By adding a coaching program or class to your sales mix, you can drastically increase your bottom line.

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