SEO - Paid Url Inclusion

0 replies
  • ARTICLES
  • |
SEO - Paid Url Inclusion


There are several options available to promote your website. One of the most efficient ways is to use search engines. Search engines are used by people trying to find information, services, and products online. Because of this, it is vital that your website appears quickly in search results.

There are many search engines on the Internet, some of which offer what is known as "paid inclusion." This means that you pay the specific search engine an annual fee for your web page to be included in their index.

Of course, every search engine already has an automated program commonly called a "spider" that indexes all the web pages it locates online, and it does this for free. So, whether you pay or not, your web page will eventually be indexed by all Internet search engines, as long as the spider can follow a link to your page. The major issue is, then, how quickly your page is indexed.

When you pay for url inclusion your web page will be indexed immediately. Why? Because a search engine that offers a paid URL inclusion uses an extra spider that is programmed to index the particular pages that have been paid for. The difference between the spider that indexes pages for free and the spider that indexes only pages for a fee is speed. So, if you have paid for inclusion, the additional search engine spider will index your page immediately.

If you choose the paid inclusion method, you should be aware that at the end of the pay period, on some search engines, your page will be removed from their index for a period of time.

The discussion over paid URL inclusion centers around the annual fee. Since the regular spider of these search engines would eventually get around to indexing your web page anyway, why is a renewal fee necessary? You need to pay a fee to keep your pages in the search engine's index.

You may ask why pay for url inclusion since the spider of any search engine will eventually index your page without charging additional fees. It's easy to get confused about whether you would benefit from paid inclusion.

There are both advantages and disadvantages to paid url inclusion, only by comparing your pros and cons that you will be able to decide to pay the extra cash or not.

These are advantages of paid url inclusion:

· You get rapid inclusion and rapid re-indexing. Paid inclusion means that your pages will be indexed quickly and added to search engine shortly after you have paid the fee. The time difference between when the regular spider will index your pages and when the paid spider will is a matter of months. The spider for paid inclusion usually indexes your pages in a day or two. Also keep in mind, that if you have no incoming links to your pages, the regular spider will never locate them at all.

· Also, with paid inclusion spiders will go back to your pages often, sometimes even daily. You can take advantage of this is and update your pages constantly to improve the ranking in which they appear in search engines. The paid URL inclusion spider will show that result in a matter of days.

These are disadvantages of paid url inclusion:

· The disadvantage is the cost. For a ten page website the costs of paid URL inclusion range from $170 for Fast/Lycos to $600 for Altavista, and you have to pay each engine their annual fee. How important the cost issue is will depend on your company.

· Another disadvantage is the limited reach of paid URL inclusions. The largest search engines, Google, Yahoo, and AOL, do not offer paid URL inclusion. That means that the search engines you choose to pay an inclusion fee will amount to a small fraction of the traffic to your site on a daily basis.

· Google usually updates its index every month, and there is no way you can speed up this process. You will have to wait for many other search engines you have paid to update their index daily. Be aware that it is only after Google updates their index that your pages will show up in Google, Yahoo,or AOL results.

One way to determine if paid URL inclusion is a good deal for your company is to consider some common factors. For instance, find out if search engines have already indexed your pages. To do this, you may have to enter a number of different keywords, but the quickest way to find out is to enter your URL address in quotes. If your pages appear when you enter the URL address but do not appear when you enter keywords, using paid inclusion will not be beneficial. This is because your pages have already been indexed and ranked by the regular spider.

If this is the case, your money would be better spent by updating your pages to improve your ranking in search results. Once you accomplish this, you can then consider using paid inclusion if you want to speed up the time it will take for the regular spider to revisit your pages.

The most crucial issue in deciding whether to use paid URL inclusion is to determine if it's a good investment. To figure this out, you have to look at the overall picture:what kind of product or service are you selling and how much traffic are you dependent on to see a profit?

For example, if your company sells an inexpensive product that requires a large volume of traffic to your site, paid inclusion may not be the best investment for you; the biggest search engines do not offer it, and they are the engines that will bring you the majority of hits. But, if you have a business that
offers an expensive service or product and requires a certain quality of traffic to your site, a paid URL inclusion is most likely asuperb investment.

Another issue to consider is whether or not your pages are updated frequently. If the content changes on a daily or weekly basis, paid inclusion will insure that your new pages are indexed often and quickly. The new content is indexed by the paid spider and then appears when new relevant keywords are entered in the search engines. Using paid inclusion in this case will guarantee that your pages are being indexed in a timely manner.

You should also base your decision on whether or not your pages are dynamically generated. These types of pages are often difficult for regular spiders to locate and index. Paying to include the most important pages of a dynamicallygenerated website will insure that the paid spider will index them.

Often a regular spider will drop pages from its search engine, although these pages usually reappear in a few months. There are a number of reasons why this can happen,but by using paid URL inclusion, you will avoid the possibility.Paid URL inclusion guarantees that your pages are indexed, and if they are inadvertently dropped, the search engine will be on the lookout to locate them immediately.

So you need to evaluate your business needs and your website to decide if paid URL inclusion is a smart investment for your business goal. There are numerous factors to consider when it comes to paid URL Inclusion. It can be a priceless investment, however, it depends on your situation.



Dania
www.makingmoneyhowto.biz
www.homebusinesstalk.biz
www.momsebizblog.blogspot.com
#inclusion #paid #seo #url

Trending Topics