Fabian Tan

You may have heard of the term sales funnel or marketing funnel before. Basically, what happens is you lead your subscribers through a funnel by upgrading them from buying low-cost products to eventually buying your higher-priced items such as your coaching program or home study course.

In a marketing funnel, many of your subscribers won't progress through it in a straight line. Some of your subscribers will skip some steps. They will buy your higher-priced products but don't buy some of your lower-priced items. That is natural.

So how does your funnel work? First, you have to start by giving away valuable free content, preferably in the form of a free report. Then you sell them a low-cost $27-$57 ebook; this is your low-cost product. Generally, for every 100 subscribers that you get into your funnel, you should be able to get 2-5 subscribers to buy your low-cost ebook from you. Do that and you are doing great.

You'll want to get these subscribers who buy from you onto a separate mailing list in your autoresponder. This is the mailing list of your customers. From this list of customers, a percentage of those will buy your high-ticket items, like your home study course and your coaching program.

Typically, you will want to charge $197-$397 for your home study course and $1000-$10000 for your coaching program, depending on the intensity and breadth of it. So that's how you can increase the lifetime value of your customer and earn huge profits while helping others achieve their goals.

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