Facebook Ads: Why They Work Better Than Paid Google Ads

by cdn1
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Doing an advertising campaign on Facebook means that you have to follow their set of rules because Facebook is very strict in their ad campaign method. This means that you have to be correct on grammar, spelling, capitalization and other things and also not on controversial sites, or other sites to be accepted.

Facebook ads can be like social ads because you are on this site which is a social networking site and people on this place are socializing and inter-connecting with other people. It can be like your ads on Google Adwords in some ways, anyway.

Like with Google Adwords you can set a maximum spend per day, bid on amount that you intend to pay on a click made, or choose to pay per thousand impressions (CPM) or pay per click (PPC). The bid difference though, is on the type of targeting that you do on this networking site.

Like Google Adwords, Facebook also provide basic performance reports to advertisers and they have tools for this purpose. You can also pause or resume your ads launched, just like with Google Adwords.

Paid advertisements on Facebook though, may at certain times work better than your paid advertising campaign on Google. The following can be anyone of the reasons why it can work better than with other ads.

  • Facebook advertising has an efficient method of targeting a specific demographic of the people that your product may have an appeal to. Imagine your products that are intended for young and educated males or females and your advertisements only appearing on these profiles, the effect can be outstanding.

  • Your chosen niche market will be the only ones seeing your Facebook ads. This is the powerful means that Facebook ads give to advertisers.

  • You can choose the page where you want your ads to lead readers to, and you only need to indicate the URL in your ads. This can be your fan page or business update page, depending on the objectives of your Facebook ads.

  • You can place an image in your Facebook ads, and Facebook will allow you to do this. Having an attractive image in your ads can be your means of inviting people to see your fan page or update page.

  • Since you have an image it can even be for your advantage if you opt to choose on the CPM method since this is cheaper. It can lower your expense even more with Facebook ads being the cheaper advertising method compared to other online ads.

Given these reasons, your Facebook ads may work better than your ads on Google Adwords. It can probably give you more advertising success, with your ads on Facebook over your other online ads.

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